Brand Manager
1 month ago
About Us
Bapcor Limited is Asia Pacific’s leading provider of vehicle parts, accessories, equipment, service and solutions. Bapcor is an ASX 200 company with a market capitalisation of over $2bn and operates in a competitive environment succeeding on the basis of superior customer service, innovation and extensive product range.
Bapcor takes pride in developing our specialist and knowledgeable team, culture and capability, coupled with an unrelenting focus on excellence in customer service. Bapcor employs over 5,000 team members in more than 1,000 locations across Australia, New Zealand and Thailand.
About the Role
This newly created role will build and manage the Bapcor corporate brand in a way that reinforces the company's Purpose, Vision, and Values. Key will be maintaining and enhancing the company's brand value and ensuring that all stakeholders perceive the brand positively.
**Key responsibilities include but are not limited to**:
Developing and implementing a comprehensive brand strategy that aligns with the company's goals and objectives
Creating and enforcing brand guidelines, collaborating with internal teams and external partners to develop branded content and activities
Monitoring and analysing the brand's performance both internally and externally, and making strategic recommendations for improvement
Managing cross-functional teams to execute brand initiatives and projects
Developing and managing the brand's budget, ensuring that resources are allocated effectively
Owning brand planning and annual marketing planning process
Taking the organisation on the full brand journey
About you
Ideally you will be tertiary qualified in Marketing, Communications, Business or a related field. You will have at least 5 year’s experience in corporate brand management, multi-functional team management and the development and ownership of brand guidelines. You have strong strategic and analytical skills with a creative and problem-solving approach.
You have excellent communication skills, with the ability to build relationships with ease, you have strong leadership and engagement skills and are able to collaborate across all levels within an organisation. You work well in a matrix environment and are customer focussed. Knowledge of brand best practice, market trends and customer behaviour is your day to day
Why join Bapcor?
Australian owned, ASX listed company.
Asia Pacific’s leading provider of vehicle parts, accessories, equipment, service and solutions
Opportunity to make a genuine impact in a growing organisation.
Potential for career growth and personal development.
Exclusive discounts and benefits across our Burson Auto Parts trade stores as well as our retail stores including Autobarn, Opposite Lock, Midas Australia, and ABS Service Centres.
Paid Parental Leave & Employee Assistance Program.
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