Social Media Coordinator

2 weeks ago

Melbourne, Australia Deakin University Full time

**Job no**: 539827

**Work type**: Full-time

**Location**: Melbourne - Burwood

**Categories**: Marketing and Communications
- Based at our Melbourne, Burwood Campus
- Full-time and fixed term for approximately 12 months
- HEW 7 $94,173 - $103,694 + 17% Superannuation (pro rata, part time)

Founded in 1974, Deakin is a public university in Victoria with 61,000 students across five campuses: Melbourne Burwood, Geelong Waurn Ponds, Geelong Waterfront, Warrnambool, and the online Campus. We are a progressive and open-minded university, with the highest student satisfaction in Victoria and consistently ranked in the top 1% of the world’s universities.

Our reputation has been built on the dedication and expertise of our staff. We offer a dynamic, diverse and inclusive working environment with opportunities to grow and develop careers. We believe that a progressive, thriving culture will ensure people choose to come, and stay at Deakin and contribute to our ongoing success.

As one of Australia’s largest universities, Deakin has strong global linkages, world-class research and an education portfolio that blends the best of campus and digital delivery into a highly supportive and personalised student experience.

We’re looking for a Social Media Coordinator who can stay across key channel trends and understands the best ways to leverage them, to produce branded content that engages and inspires our audiences.

You’ll be tasked with growing audiences and engagement on social channels through the development and delivery of creative and dynamic digital marketing strategies. Best practice channel planning, implementation, monitoring and reporting come naturally to you, and you have a toolkit of platforms and tactics to draw from. Reporting to the Manager, Social Media and Content, you’ll be supported by a team of channel leads and content producers to deliver best practice social content that positions Deakin as a leader in social media and content.

**Your key responsibilities will include**:

- Develop creative, persuasive concepts, copy, video and content for social media, ensuring content is on-brand and consistent in terms of style, quality and tone-of-voice and visual representation
- Draw on a diverse range of people, groups and resources to identify new or improved opportunities, processes and ways of working to enhance organisational strategy
- Establish and demonstrate a high level of learning, energy and commitment and maintain personal integrity and make decisions consistent with university values
- Investigate and probe for facts, identify relevant solutions, and select the most appropriate from the range of alternatives
- Plan and prioritise work and critical activities appropriately and recognise barriers to achieving outcomes, finding effective ways to deal with them and evaluate progress
- Strive for excellence and establish short to mid-term operational plans to meet Deakin’s strategic priorities
- Understand and integrate perspectives held within different areas of the University and establish processes to build collaboration, and achieve mutually beneficial outcomes
- Regularly report on performance and communicate with confidence using data, insights and best practice examples to increase understanding and support
- Act as a coach and work with team members to facilitate growth and development by giving balanced, constructive feedback, considering individual capability and team performance, in alignment with Deakin’s code of conduct and core university strategies and policies that promote a safe, sustainable and productive working environment

**To be successful, you’ll have**:

- A Degree with subsequent relevant experience; or
- Extensive experience and specialist knowledge or broad knowledge in technical or administrative fields
- An equivalent combination of relevant experience and/or education/training. (marketing, multimedia, communications, or other related areas)
- Experience in content marketing and copywriting
- Experience with content creation and management through blogging or social communities
- Strong social media background and understanding of social media trends
- Proficiency in social analytics and listening tools
- Proven creative and effective copywriting skills

**Applications for this position close on Sunday 2**nd** July 2023**

**SPECIAL REQUIREMENTS**
- Infrequent work outside business hours is required (e.g., work at evening or weekend events is required)
- Drivers Licence
- Working with Children Check

**Please submit your updated resume and a short cover letter outlining your skills and experience for this role.**

**Are You Ready?**

Deakin is a Victorian university with a global impact. We are an agile, dynamic, and innovative university committed to making a positive impact through our excellence in education, research and innovation and the contributions we make to the wider community.

We understand that our reputation has been built on the dedi

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