Digital Content Lead

4 weeks ago

Mile End, Australia RAA Full time

**Join RAA at a time of exciting growth in our digital space**:

- ** **Full-time, 12 month term position based at Mile End**:

- **Flexible work arrangements including WFH opportunities**

**Your new opportunity**:
This unique role provides a fantastic opportunity to create user-centred content solutions and work with a diverse range of products and platforms. You’ll produce informative and easy-to-understand content - from creating product webpages and writing micro-copy to championing readability and optimising organic web traffic. This role provides a unique opportunity to work within a large team of hard-working creative and technical individuals, while constantly learning and developing.

As an integral member of our team, you will be responsible for:

- Regularly reviewing and updating website content to drive increased conversions and improve the user experience.
- Managing website content using CMS systems to fulfill business requests.
- Engaging with internal stakeholders to create digital content solutions that meet both user and business requirements.
- Championing and owning SEO, content accessibility and information architecture.
- Collaborating with the broader digital team (e.g. product owners, UX team and developers) to engage in data-based decision making and enhance content to better meet business objectives.
- Using analytics and testing tools (including Google Analytics and Search Console) to guide web optimisation efforts and measure results.
- Plus more, found in the position description

This role doesn’t involve social media management or writing long form blogs or articles.

**About you**

You’re a confident and self-motivated individual who enjoys working in a high-performing team. You have a high attention to detail and are interested solving technical content problems. You’re passionate about helping our community and want to make a difference.

For this role, we’re looking for:

- Tertiary qualifications in marketing, media, communications, journalism or a related field (essential).
- Experience in copywriting and grammar expertise (essential).
- Experience using CMS or eCommerce systems (essential).
- An understanding of SEO principles and strategies to enable improvement (essential).
- An understanding of design thinking, Agile and Lean UX methods including design sprints (advantageous).

Your strong interpersonal, communication and organisational skills, together with your knack for stakeholder engagement, will see you succeed in this role. Commitment to achieving planned outcomes and the ability to turn complex information into easy-to-understand content will further add to your success.

**About us**

As one of the South Australia’s largest and most iconic organisations, we’re proud to deliver our trusted range of motor, home, and travel services to more than 820,000 members.

In our vision to make life better for members and better for our community, we’re also elevating our offering to include electric vehicle charging, Solar and Battery and more. We’ve been innovating since 1903, and we’re excited to continue to do so for the next 120 years and beyond, with exciting developments in the pipeline.

We’re also one of the state’s largest employers (and growing), with more than 1300 employees working collectively with the common goal to keep our members moving. With a range of locations from RAA Place in the CBD, Mile End, Adelaide Airport and more, our workplaces are growing too - but all still proudly SA-based.

**Benefits**

We love our people at RAA and believe our employees should be rewarded for being a part of the RAA family. Some of our employee benefits include:

- Free RAA premium road service
- Access to our Member Benefits program
- Generous discounts on all RAA products
- Flexible work arrangements
- Ongoing Training & Development opportunities and a Study Support Program
- Wellbeing facilities and Corporate Health Insurance Plan

You'll need to provide evidence of your eligibility to work in Australia and we'll also need you to undertake a police check before you can work with us at RAA.

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