Investment Content Lead

6 months ago

Melbourne, Australia Ampersand Full time

**The role**
Lead all content marketing initiatives to drive awareness and engagement

Developing integrated content strategy (including editorial), identify white space opportunities and implement calendar to support business growth

Develop long-form content that educates, informs and inspires

Develop compelling short-form content (social, edm, digital ads) to effectively engage target audience

**Necessary experience**
- 5+ years in a content role
- Extensive copywriting capability across multiple content formats
- Ability to drive the overall strategy while also being hands on with copywriting, publishing and reporting
- Editorial mindset with a consumer and behavioral focus
- Strong understanding of Marketing channels and platforms
- Ability to manage multiple campaigns/projects simultaneously
- Portfolio of published content including long form articles and short-form formats (blogs,edms, digital advertising and social media)
- Experience with wordpress, Google analytics, and social channels
- Understanding of and experience in investing/financial services

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