Digital Marketing Specialist

7 months ago

Melbourne, Australia Amplifon Group Full time

We are the global leader in the hearing care retail market, empowering people to rediscover all the emotions of sound. With more than 17,500 people worldwide, we operate through a network of over 9,000 points of sale in 26 countries and 5 continents.**About the role **You will be a key support in our digital lead generation strategy - focused on identifying high performing channels and optimising creative to deliver impactful digital campaigns that drive business results.Under the guidance of the Head of Digital, you will work closely with media agencies, suppliers and Call Center teams to fully optimise campaigns that drive qualified leads to our clinics. You will collaborate with IT teams to ensure no leads are left behind to deliver a seamless customer experience.

This is an opportunity for someone who enjoys a fast-paced environment and highly rewarding career in marketing. Plus, you will gain exposure to global teams and agencies based in Milan, Italy.**Key Accountabilities**The responsibilities of the Digital Specialist include but are not limited to:

- Monitor and provide insights on our digital leads generation campaigns with Call Center
- Track and manage lead delivery from 3rd parties to Call Center utilising our lead management platform
- Work closely with IT/Data team to trouble shoot any ad-hoc issues in lead delivery
- Manage website content for SEO and improve organic traffic with agency
- Monitor and manage our social channels with the support of agency
- Optimise of ad creative and content on landing pages monthly with agency support
- Support the digital team with budget admin

**About you**
- Tertiary qualification in a relevant discipline, preferably Digital Marketing / Marketing
- 2-3 years experience in a digital role either agency or client side
- Must have hands-on experience with website analytics, Facebook Business Manager, Google Adwords
- Strong analytical skills and experienced with MS Excel
- Experience in campaign development - comfortable with ad copywriting and content production
- Experience in a multi-channel retail environment is a plus.

**Behavioural competencies**:

- Continuous Improvement attitude
- Market aware and commercially savvy
- High level of attention to detail and excellent problem-solving skills
- Strong process mindset
- Proactive team player, who can develop good working relationships both internally and externally

This is an amazing opportunity to work within a strong culture and develop your career. If you're ready for your next challenge, then APPLY NOW - our vibrant and fun HR team can't wait to meet youAs an employer who embraces Equal Opportunity and promotes diversity, we encourage persons of all ages and backgrounds, including Indigenous Australians, to apply.

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