Brand Strategy Manager
1 month ago
**Req ID**: 40091
**Department**: AR Marketing Go To Market
**Division**: Australia Retail
**Location**: Melbourne
About the role
At ANZ our purpose is to shape a world where people and communities thrive. We’re making this happen by improving the financial wellbeing and sustainability of our customers so they can achieve incredible things
- whether they’re buying a home, building a business or saving for things big or small.
As a Brand Strategy Manager, you will support the overall ANZ brand & marketing strategy activities. You will be responsible for the following:
Support the development of overarching brand strategy, informed by real-time insights that are integrated across all touchpoints, including operations and the front lines
Management of annual marketing strategy and plan, interfacing and supporting campaign delivery, including creative/media agency engagement
Develop and deliver communication strategy and implementation activities including experimentation
Assist in driving forward marketing partnership strategy and activation initiatives, including prioritisation and planning aligned to overarching brand and marketing strategies
Collaborate with large cross functional teams across product, distribution, operations and marketing services to create great customer outcomes
Support the annual media planning and implementation activities
**Role Location**: 833 Collins St, Docklands VIC 3008
**Role Type**: Permanent, Full Time
What will you bring?
To grow and be successful in the role, you will bring the following skills and expertise:
**Marketing Strategy**: Ability to make organisational decisions on “where to play and how to win” - which specifies goals, areas of focus and key initiatives and how ANZ will successfully deliver future customer and commercial outcomes. It consists of analysing key learnings, findings and implications (‘so what’ and ‘now what’) to inform future strategies.
**Go to Market planning**: Ability to make specific choices and course of action developed by each teaM/Function on how they will contribute to the overall delivery of the Marketing Strategy and Portfolio Strategy and the overall customer and commercial targets. It consists of goal setting & measurement, go to market strategy & planning and the scoping and development of business cases.**Agency Management**: Ability to partner with creative and media agencies to build effective relationships, thereby enabling effective marketing solutions & shared business outcomes. In addition effectively managing budget to optimise working models and challenging agencies to innovate and experiment by looking at best practice outside ANZ to improve solutions for ANZ customers.
**Opportunity Scoping**: Ability to ideate, develop and prioritise initiatives which will deliver the marketing and portfolio strategy, and their respective customer and commercial outcomes. This consists of opportunity ideation, early idea assessment and the development of opportunity summaries along with customer data analysis, research and insight generation.
**Strategic Prioritisation**: Ability to review a range of Business Case scoped initiatives; and assessing these against organisational resources to prioritise those with the greatest customer and commercial benefit. This includes reviews of initiatives and prioritisation based on overall desirability, feasibility and viability and readiness to launch.
You’re not expected to have 100% of these skills. At ANZ a growth mindset is at the heart of our culture, so if you have most of these things in your toolbox, we’d love to hear from you.
Why join us?
There’s something special about being part of ANZ. From the moment you join us, you’re part of a team working towards a common goal: improving the financial wellbeing and sustainability of our millions of customers.
But it’s not just our customers who’ll feel your impact. You’ll feel it too. Because at ANZ, you’ll have the resources and community you need to take the next big step in your career, towards even bigger things in the future.
We offer a range of benefits tailored to the countries in which we operate including Health and Wellbeing programs and flexible working arrangements.
Job Posting End Date
16/06/2023, 11.59pm, (Melbourne Australia)
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