Brand Manager

4 weeks ago


Melbourne, Australia Sharp & Carter Full time

Leading Australian Food Producer
- Manage Brand and Digital Campaigns + Innovation Projects
- 90-110K Base + Super | CBD Fringe | Hybrid Working

**About the Role**

Sharp & Carter are excited to be partnering with a leading producer in Australia's food industry. You will work hand in hand with the Marketing Director to set the direction and define the future for this food portfolio and ensure our client achieves their innovation targets.

Importantly as this is a true end to end marketing role, you will also lead all the elements of the product from ideation through to launch including creative development, media strategy, packaging design and exposure to category strategy and customer engagement. This roll will involve a combination of both traditional and digital marketing.

**Key responsibilities**
- Responsible for Brand Growth Strategy & Implementation for this Food Brand.
- Responsible for using consumer insights to form NPD research and innovation pipeline planning
- Leadership of Product development & project management
- Collaboration, integration & execution of marketing plans across multiple functions / external agencies
- Communications Development and Execution
- Provide commercial and marketing leadership through key innovation processes ensuring adherence to Stage Gate and Integrated Business Planning cycles.
- Champion consumer trends and insights across the marketing and sales functions. Provide analysis of emerging global trends, opportunity spaces and technologies which can help fuel the innovation funnel.
- Manage online strategy, including brand websites and social media, driving engagement and execution.

**What you need to be successful**
- 3+ years experience within Brand, either as an ABM looking to step up or a BM looking for a new challenge
- Relevant tertiary qualification
- Experience with New Product Launch Development & Stage Gate Process
- Strong interpersonal skills ability to collaborate, communicate & influence internally & externally with agency partnerships
- Strong project management & organisational skills.

**Benefits**
- Newly created role. Strong organisational growth
- CBD Fringe Location and Hybrid WFH options
- A supportive, fun and collaborative working environment.
- 90-110K Base + Superannuation Salary Package

**How to Apply**

Please click APPLY Now.


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