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Adobe Journey Optimiser Specialist

5 months ago

Sydney, Australia Macquarie Group Limited Full time

**What is the role?**

Your focus will be to work on our Adobe Journey Optimiser Platform team, an exciting and fast-growing business within MarTech You will also articulate a compelling vision to scale our business using CDP across all products.

**What will I do?**
- Lead transition from Salesforce Marketing Cloud journeys to Adobe Journey Optimizer (AJO)
- Design and implementation of new capabilities and enhancements within our AJO environment
- Build real-time triggered as well as batch consumer journeys integrating with AEP, Adobe’s Experience Cloud ecosystem, and 3rd party destinations including social, mobile, Google, and other Ad Tech capabilities
- Coordinate with the business and marketing channels to enable them in building AJO journeys to deliver on personalised experience and campaigns
- Curating and implementing extensive test plans (A/B and multivariate), creating queries to validate segment suitability whilst continuously pursuing enhancements for our CX
- Working with the analytics team to determine metrics and tracking to understand campaign effectiveness and report on insights and propose optimisations for the business to consider
- Implementing Campaign API’s and integrations with the full Adobe Stack
- Collaborating with UX Designers, Adobe Architects and Developers on best practices and issues to be able to develop first time right solutions
- Understand the importance of an optimal and personalized customer experience in an omnichannel environment to evolve towards complete digital ecosystems
- Accomplished in delivering code enhancements by writing Java Script,
XML and HTML codes
- Providing training to other internal teams on how to utilise campaign platforms

**Is this for me?**
- 4 to 5 years' experience of Adobe Journey Optimiser or in Adobe Campaign Lifecycle
- Hands-on experience including optimisation and configuration with an ability to build high quality inbound and outbound flows
- Enabling data source integrations and automation processes within Adobe Campaign Manager
- Experience of the end to end Adobe Journey Optimiser Lifecycle and next best action
- AEM Certifications highly desirable
- You will utilise your technical knowledge to tailor and build use cases using Adobe Experience Cloud solutions.
- Communicate sophisticated, technical solutions to both technical and business stakeholders
- Develop standardised and best-practice solutions for campaigns and data integration
- Proactively maintain the highest level of technical expertise by knowing the latest Adobe digital experience technologies and solutions through internally and externally available learning opportunities as well as self-learning
- Experience on wider Adobe Experience Cloud Stack and full strategy including; AEM, AEP, Target and Experience Analytics
- Worked on a large-scale change project

**About the Corporate Operations Group**

The Corporate Operations Group brings together specialist support services in Digital Transformation & Data, Technology, Operations, Human Resources, Business Services, Corporate Strategy & Solutions, and the Macquarie Group Foundation. We deliver service excellence to ensure Macquarie is open for business, deliver on transformational change, invest in our people and have deep relationships with our customers.

**Our commitment to Diversity, Equity and Inclusion**

The diversity of our people is one of our greatest strengths. An inclusive and equitable environment enables us to deliver innovative and sustainable outcomes for our people, clients, shareholders and communities. From day one, you'll be encouraged to be yourself and supported to perform at your best. If our purpose of ‘empowering people to innovate and invest for a better future’ is as inspiring to you as it is to us, please apply. With the right technology, support and resources, our people can work in a range of flexible ways.

**About Macquarie**:
A career at Macquarie means you’ll have the opportunity to develop and utilise new skills, explore interesting fields and do challenging work that will impact the lives of people around the world—whether it’s accelerating the green energy transition, helping sustain global food supplies, financing social housing projects or investing in essential infrastructure. At Macquarie, we’re empowering people to innovate and invest for a better future.

Our size and international presence means your work can take you anywhere—across business groups, disciplines, sectors and borders. With 18,000+ employees and offices in 33 markets around the world, we’re a truly global organisation.

You’ll be supported by a diverse team where the unique perspectives, ideas and experiences that all of our people bring are valued. You’ll be empowered to address unmet needs in our communities whilst advising and investing alongside our clients and partners. Working with us, you’ll have the opportunity to make a difference.

Macquarie is a global financial group prov