Communications Lead

2 weeks ago

Melbourne, Australia Birth for Humankind Full time

About the role

As Birth for Humankind’s Communications Lead you will develop and implement our digital-led suite of communications and support engagement channels.

The role suits a target-oriented individual, with strong skills in social media management and community engagement, eDM writing and scheduling, content development, and website management.
- Grow Birth for Humankind’s social media following and engagement.
- Contribute to an increase in Birth for Humankind’s income from public donations, digital appeals and campaigns, and in-kind donations (e.g. donated goods from aligned brands).
- Grow Birth for Humankind’s fee-for-service doula training (and scholarship program), as a result of increased public engagement and promotions via targeted sector partnerships.
- Grow the number of active volunteer doulas working with Birth for Humankind.

Role details

Title: Communications Lead

Location: Hybrid. Our office at Community House, 552 Victoria Street, North Melbourne and from home

Reports to: Chief Executive Officer

Hours: 0.4FTE, 15.2 hours per week (Thursdays required and Tuesdays preferred). Flexible working arrangements. Thursdays are office-based.

Length of contract: Until 30 June 2023 (with expectation of extension)

Rate of pay: SCHADS Level 4.1 (starting at $39.27 an hour), plus 11% superannuation and salary packaging

Key deliverables
- Prioritise establishing and growing a supportive digital audience that can lead to increasing:

- volunteer recruitment
- participants in fee-for-service doula training
- public donations.
- Deliver ‘fit-for-purpose’ and engaging content and managing community dialogue across three social media platforms - Instagram, Facebook and LinkedIn. Tasks include but are not limited to:

- Achieving measurable income and engagement targets for different audiences.
- Designing static branded content (e.g. tiles for our social media feeds/stories based on key messages and campaigns) using Canva or other online design software.
- Producing and editing skills reels and stories to share visual content.
- Social media advertising scheduling.
- Build online relationships, to build ambassador relationships and strategic peer content sharing relationships.
- Grow engagement of our public support and volunteer doula community, through a scheduled eDM outreach, including:

- Monthly eDMs to public supporter lists
- Mini-appeals and end of year fundraising campaigns with clear calls to action (cross-promoted to social media)
- Manage content updates and integrated use of Birth for Humankind’s multiple content platforms, including:

- the website
- the community-fundraising and campaigns platform (Raisely).
- Work collaboratively with the Grants Partnerships Lead to:

- Identify partners for in-kind, promotional and donation opportunities.
- Provide timely, quarterly reports on communications and engagement key performance indicators, to assist in Board reporting.

Other tasks and responsibilities
- Onboard and supervise volunteers to assist in increasing the organisation’s communications capacity.
- Self-direct performance against pre-agreed individual key performance indicators, with support from your line manager and as recorded in your personal performance and development plan.

Selection criteria
- Relevant tertiary qualifications in communications, digital marketing or a related discipline, or equivalent, relevant practical experience.
- Excellent understanding of current social media trends, platforms and content creation styles in order to develop engaging content that converts to achieving organisational goals.
- Ability to communicate effectively with different audiences, through written and visual communication on multiple platforms (website, social media, reports).
- Ability to translate complex material into simple brand-aligned messaging, appropriate to a range of audiences (from public supporters, to major donors and government).
- Ability to create effective fundraising/appeal communications to generate revenue. Experience working on fundraising or marketing appeals.
- Working knowledge of website platforms and learning management systems, in order to maintain content and functionality.
- An understanding of the maternal health sector and how our work contributes to a more equitable system.
- Ability to work both independently and collaboratively, with demonstrated strong initiative.
- Passion for our vision and mission and commitment to our values.

Additional requirements
- Police Check.
- Working with Children Check.
- An appropriate home-office that meets OHS standards, whilst working.
- We work in a co-working space without permanent IT set-up, so employees and volunteers need to supply their own laptop and other required IT equipment.*
- _An IT allowance is paid quarterly to help towards costs and can be made available in advance, if required. If you do not currently have your own laptop, please do not let this discourage you from applying.

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