Head of Brand

1 month ago

Melbourne, Australia Movember Full time

**Movember** is dedicated to changing the face of men's health. We’re on a mission to raise awareness and funds for men’s health issues, including mental health, suicide prevention, prostate cancer, and testicular cancer. We believe in having fun while doing good, and our iconic moustache campaign has inspired millions to participate and donate.

We’re currently seeking a **Head of Brand** to join our Melbourne based team on a 12 Month Parental leave cover.

**About the role**:
**You’ll have the opportunity to**:

- Continuously operationalise **Movember**’s global brand strategy, championing and energising the organisation around the brand’s positioning and direction
- Oversee the evolution and maintenance of **Movember**’s brand architecture, including naming and logo conventions for new Movember product brand creation
- In partnership with the Insights, Data and UX teams, inform and guide audience and brand research, and champion findings through creative and content ideation and execution globally
- Own the **Movember** Style Guide, TOV and Writing Guide, and associated staff education, to ensure all Movember employees utilise brand elements accurately
- Champion best practice brand management, communicating external case studies, keeping the wider team engaged with emerging trends, data and research
- Lead proactive brand projects that build **Movember**’s brand profile and help increase our brand health scores (e.g. sonic branding, brand collaborations)
- Act as the go-to brand expert for both masterbrand and program sub-brand partnerships. Advising the Partnerships and Marketing leads to ensure when the brand is ‘borrowed’ by third parties our identity, tone and values are retained.
- Reverse brief to ensure major campaign creative briefs are compelling, watertight and actionable
- Leverage data, insights and available audience research to develop initial strategic response to the creative brief
- In collaboration with the Head of Creative, lead strategy, creative territory and concept presentations to core project team

**For this role, you’ll need**:

- Marketing degree with at least 7 years’ experience in a similar role
- Highly developed communication skills - a strong presenter with the ability to form solid arguments in favour of the work that best meets the brief
- Outstanding eye for compelling and high-performing creative.
- Full awareness of creative processes and design techniques.
- The ability to find human insights and translate creative ideas and territories into smart strategic solutions.
- Outstanding knowledge of channel format, best practice and advertising trends.
- Ability to work strategically and manage relationships across a variety of backgrounds, pivoting between the needs/wants of the ‘client’ and a creative team, making both feel both understood and inspired.
- Ability to interpret global market research and audience data to draw out insights and make sound recommendations
- Inquisitive with an ability to bring clarity to complex problems
- Exceptional project management skills including time management, budget management and stakeholder management
- High attention to detail with strong proof-reading skills
- Competitive awareness across global markets.

**Bonus points for**:

- Experience working within a global organisation with matrix approach to global and local decision-making

**Why Movember?**

**Our employee benefits include**:

- Flexible hybrid working from home and our modern Richmond office
- Finish work at 2pm on Fridays (Dec-Aug)
- NFP salary packaging (pay less tax)
- 13 weeks paid parental leave and 5 weeks annual leave
- Fun & collaborative culture with employee social events
- Free Headspace subscription and other wellbeing initiatives
- Relaxed dress code

**Does this role sound up your alley?**

LIHYBRID

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