Marketing Officer

3 weeks ago

Werribee, Australia Wyndham City Council Full time

Werribee based
- Band 5 salary of $78,200.20 plus super and a fortnightly RDO

**We are Wyndham**, one of Australia’s fastest growing and most diverse cities.

Our people are hard at work designing the precincts, building the infrastructure, developing the policies and delivering the programs that will ensure the City is prepared to welcome over 200,000 new residents by 2040.

Shape new possibilities. Be part of something more.

**A bit about the role**

As a Marketing Officer in the Cultural Venues unit at Wyndham Council, you will plan and deliver all aspects of marketing activities for Cultural Venues, including advertising, direct marketing, publicity, online and e-marketing, social engagement and branding.

You will aim to develop and implement audience engagement plans and activation activities that identify, grow and diversify audiences for cultural and hospitality programs.

**What you’ll do**
- Develop, implement and monitor marketing strategies, campaigns and activities for Council’s Cultural Venues programming
- Develop and implement Audience Development plans and programs, including qualitative and quantitative data collection, evaluation and reporting
- Develop end-to-end campaigns for mainstage performances, programs and other priorities as assigned
- Develop content for all digital and social media marketing, including SEO/SEM, marketing database, electronic direct marketing and display advertising campaigns
- Liaise with internal stakeholders and external suppliers (including venues, media agencies, design agencies, photographers and videographers) to maximise all opportunities and ensure optimum positioning for Council’s Cultural Venues
- Assist in the development and implementation of a subscriber loyalty strategy
- Plan and manage the design, build and maintenance of Cultural Venues websites and social media presence

**What you’ll bring**
- A degree or diploma in Marketing (or a related discipline)
- Demonstrated experience in developing online communications and social media profile in a business environment
- Demonstrated experience in developing plans and activities for audience development, engagement and campaign management.
- Demonstrated skills in planning and executing marketing activities, print and digital communications that engage, inform and motivate
- Good understanding of public and media relations
- Experience with Microsoft Word and Excel, Adobe Creative Suite, customer relationship management tools, event management and ticketing systems
- A continuous improvement mindset with a positive, proactive, and flexible attitude

**Be part of something more**

Take a look at our job opportunities and you may be surprised at what you discover: a future-focused culture, a sense of purpose and possibility, and real opportunities to strengthen our diverse community. It all adds up to make Wyndham City a great place to belong.

Our people are our most valued asset. We are focused on building a culture that empowers every person to do their best work. Flexibility is built right into our DNA and we are committed to cultivating an inclusive workplace that celebrates a diverse workforce. Ask us how this role can be worked.

So, are you ready to shape new possibilities?

**What’s next?**

Applications will be accepted until **11:59PM on Sunday 5 February 2023**.

You will be required to provide evidence of a minimum of two doses of an Australian approved COVID-19 Vaccination prior to commencing employment with Council.

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