Digital Marketing Manager

3 months ago

Sydney, Australia Cover Genius Full time

**The Company**

Our team and products have been recognized with dozens of awards including by the Financial Times which ranked Cover Genius as the #1 fastest-growing company in APAC in 2020. Our diverse team across 20+ countries and many language groups commit itself to diverse cultural programs, in particular “CG Gives” which makes social entrepreneurs out of us all and funds development initiatives in global communities.

**Our People are**

Bold, Authentic, Purposeful and Inspired

**Our People are not**

Perfect, Traditional, Complacent or Cautious

**About the Role**

The Digital Marketing Manager is responsible for supporting the growth of our B2B business by driving brand awareness and lead generation, optimizing existing digital marketing campaigns, identifying and launching new campaigns to drive growth, and leveraging analytics to create actionable insights.

**What will your day look like? You will...**:

- Partner with key stakeholders to grow our B2B business
- Test and scale new channels including paid media, display ads, re-targeting, native content, ATL and programmatic advertising
- Coordinate and run tests to optimize our existing paid media channels
- Create cross-platform analytical reports and leverage data within our CRM to create actionable insights to grow the business
- Manage weekly and monthly executive-level reporting
- Use marketing analytics to identify/modify and create/adjust campaign strategy and execution
- Manage digital marketing budget in line with plan and targets

**To help us level up, you'll ideally have**:

- Expertise in running awareness and lead-generation campaigns on LinkedIn is critical
- Growth marketing for B2B brands: 5+ years growth/digital marketing experience
- HubSpot or other CRM experience
- Excellent written and verbal communication skills
- Demonstrated ability to successfully execute and scale growth marketing campaigns
- Strong stakeholder management skills with the ability to build relationships with various teams e.g. Sales, Account Management, Design, Product, Legal/Compliance
- Strong project management skills with a track record of successfully leading multiple projects
- Impeccable follow-up skills working cross-functionally with a global team
- Strong analytical background with a keen attention to detail
- Highly organized and independent; able to overcome barriers and blockers to achieve goals
- A growth mindset and excitement for learning new skills

**It would be a bonus if you have experience with**:

- Data, SQL, Excel, HTML, Google Sheets, Google Analytics, and Tableau
- Previous work experience within a high-growth startup, scaleup, agency, or other dynamic and fast-paced work environments

**Why Cover Genius?**

Cover Genius not only cares about being the best in our industry, we care about our team. We’re a business that understands life can be fluid and so we flex to ensure we provide the environment to suit that. What does that mean?
- Flexible PTO. Taking time out is important for our teams to enjoy life and stay fresh.
- Employee Stock Options - we want our people to share in our success, we reward them with ownership for their contribution in creating a world-class company.
- Work with like-minded people who are passionate about both the work we're doing and giving back. Our CG Gives programs enables us to all become philanthropists through our peer recognition and rewards system.
- Social Initiatives - pictures speak a thousand words

Sound interesting? If you think you have the best composition of the above, send us your resume and let's chat
- Cover Genius promotes diversity and inclusivity. We don't tolerate discrimination, demeaning treatment of anyone, or harassment due to race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or any other legally protected status._

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