Assistant Brand Manager

4 months ago


Sydney, Australia GWF Full time

Paid Parental Leave
- Employee Recognition Program
- Inclusion & Diversity initiatives
- Study Assistance
- Learning & Development courses and programs for your career
- Novated Lease
- Access to Employee Assistance Program
- Paid volunteer days
- Employee discounts on Dell & Microsoft products

Reporting to the Senior Brand Manager, Tip Top, the Assistant Brand Manager - Packaged Bread will effectively partner with the Senior Brand Managers on Tip Top Packaged Bread and Abbott's Bakery Packaged Bread to support brand portfolio by implementing successful marketing strategies.
You will be responsible for
- Supporting the development of strategy and marketing plans
- Delivery of the specified marketing activation plans
- Drive and lead the digital strategy, activation and content for the premium portfolio
- Lead innovation and product development projects within the premium portfolio in accordance with marketing strategies and budgets, including working with cross-functional teams.
- Contribute as required to the company's Integrated Business Planning process, providing the necessary inputs to meetings.
- Build relationships with internal cross-functional teams and external agencies to optimise plan delivery.
- Monitor brand, competitor and market performance across the premium portfolio. Proactively make the recommendations where required.
- Strong knowledge of market performance and understanding of premium brands, engaging the company, agencies and partners in the delivery of growth.
- Management of brand budgets for the premium portfolio.
- Management of Purchase Orders for the premium bread portfolio.
- Adhoc admin and analysis/reporting as requested.

About You
- Bachelor degree in Business, Commerce or similar with a marketing focus.
- Pro-actively initiating solution and activity ideas, then taking the initiatives to implement plans.
- Ability to develop and maintain relationships with agency partners, internal stakeholders and team members.
- Ability to think outside the square.
- Enthusiastic and passionate, championing the premium brands throughout the business

About Us
Tip Top is a business division of GWF. Our 4,500 people work in a broad range of marketing, sales, operations, finance and human resources positions across Australia and New Zealand. Tip Top® is Australia's leading brand of quality bread and bakery products, producing a diverse range of wholesome sliced bread, gourmet bread, muffins, crumpets, bakery snacks and cakes, as well as supplying leading quick service restaurants and the commercial food service channel. Iconic brands include Tip Top, Tip Top The One, Bürgen, Golden and Abbott's Bakery in Australia, and Tip Top Bakery SuperSoft, Big Ben and Ploughman's Bakery in New Zealand.
During the recruitment process you may be required to complete pre-employment screening tests which include a criminal record check.
At Tip Top we strive to create a place where Everyone belongs, Everyone is valued, and Everyone has equal opportunity.
GWF has a duty of care and a legal responsibility to promote, monitor and maintain a safe working environment for the protection of all of our people in our workplaces. As per our GWF Workplace COVID-19 Safety and Vaccination Policy we require all new employees to be vaccinated against COVID-19 unless exempt in accordance with our policy.



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