Assistant Brand Manager

5 days ago


Sydney, New South Wales, Australia Woolworths Full time
{"The Opportunity At Woolworths, we're passionate about creating better experiences for our customers. As an Assistant Brand Manager, you'll play a key role in driving our brand's success by developing and executing marketing strategies that meet the needs of our customers. Key Responsibilities * Support the Brand Planning process, including strategy development and execution * Identify key target segments for our brand and develop marketing campaigns to reach them * Activate and execute the marketing calendar, including seasonal and brand campaigns * Execute key elements of ATL and BTL integrated campaigns with strong measurement plans * Review and analyze sales and brand dashboards to inform key decisions * Lead briefs and develop tactical brand communications What You'll Bring * 2+ years marketing experience at a Tier 1 FMCG/Retail organisation * Previous experience in ATL and BTL campaigns * Exposure to the Brand Development process from insight to execution * Ability to navigate complex product development environments * Strong communication skills and stakeholder management What You'll Experience * A global business with endless career possibilities * Opportunity to salary sacrifice and purchase eligible items or services * A progressive and flexible 'Work from Anywhere' policy * Access to Sonder for confidential support * Get your Woolies worth through team member benefits Everyone Belongs at Woolworths Diversity, equity, inclusion, and belonging are key to our purpose. We recognize the value our team's diversity brings and aim to create a truly inclusive workplace where everyone feels they belong.

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