Digital Analyst

3 weeks ago

Mulgrave, Australia Kmart Full time

**Brighter Futures Start here**

As Australia’s biggest and most loved retailer, we’ve been brightening up everyday life for families for over 50 years. At our stores, distribution centres, and offices in Australia and New Zealand. All around the globe. Our diverse and inclusive 47,000 strong team come together for a common cause. Giving families easy access to our on-trend products and incredibly low prices - it’s the heart of everything we do.

As a leader in the retail market, we’re optimistic about our future and yours. We’re relentless in our pursuit for results, but changing at a rapid rate, giving you challenging work that you’ll be proud of. We celebrate your uniqueness and individuality. Because at Kmart it’s not just what you do, it’s who you are that makes every day living brighter.

**Join the team**

We have established a new centralised Customer Insights and Analytics unit to build a deeper understanding of Kmart’s customer behaviour and drive customer centric decision making throughout the organisation.

This role will be a part of the Customer Analytics team, working closely with Kmart’s Digital Engagement team to leverage data to drive our direct marketing campaigns enabling us to communicate with our customers more effectively.

The role is based at our National office in Mulgrave and is a permanent position, reporting to the Customer Analytics Manager.

**What you’ll be doing**- Inform the creation of a contact strategy and support with interpretation and measurement of customer metrics to derive meaningful insights- Proactively contribute to CRM strategy and identify opportunities for optimising campaign execution- Integrate and analyse data from multiple third party and first party platforms to build consistent measurement of the performance of direct marketing campaigns- Discover and disseminate customer insights to guide strategic and tactical initiatives such as customer identification, addressability, segmentation etc.- Create compelling, intuitive dashboards and periodic reports with a focus on automation and actionable insights- Work with stakeholders to understand their business problems and drive commercial outcomes by providing impartial, hard-hitting insights based on accurate, trustworthy data- Provide technical expertise in data management within CRM and marketing platforms to ensure efficient execution of marketing campaigns- Manage delivery of insights by coordinating across business stakeholders as well as onsite and offshore analytics team members

**To be successful in this role you’ll have**:
- Bachelor's degree (ideally in a quantitative field like Computer Science, Engineering, Statistics, or Mathematics) with coding ability- Strong SQL skills are mandatory while Python or R programming skills are helpful to work with large volumes of customer data and extract insights- Experience with CRM and marketing automation platforms (eg Oracle Responsys, Salesforce)- Familiarity with enterprise data warehouses and visualisation tools (e.g. PowerBI)- Prior experience in a ‘hands-on’ data analytics role-
- Ability to foster strong and impactful relationships with team members, the wider analytics organisation and business stakeholders- Clear and concise communication style, flexible to suit relevant audience

**Benefits we’ll offer you**:
- Flexible hybrid working options through our Flex Where, Flex When, Flex Well policy- A team member discount card that gives you a discount at Kmart, Target, Bunnings, and Officeworks- A free OnePass membership offering free delivery across Kmart, Target & Catch on eligible products- Access to the Kmart for You benefits program which entitles you to exclusive discounts and benefits in the areas of entertainment, travel, lifestyle, and health - with over 60 suppliers- We want you to feel rewarded for your commitment and hard work that's why everyone gets the opportunity to participate in a bonus program- Free onsite parking when you're required to come into the office- We offer inclusive parental leave and ongoing support offered though our partnership with Circle In for team members of all backgrounds and family circumstances- A dynamic learning and support program- Opportunity to fast track your career through our Mentor Program as a Mentee or Mentor- In-house café that serves breakfast, lunch and includes a collaborative space to work in- Reflection room, space for prayer, meditation, or time for yourself- Kudos recognition program, where you are nominated by your peers to spin a wheel, to win a stack of cool prizes- Regular product sample sales with tonnes of discounted items to purchase- Wesfarmers is Kmart's parent company and each year eligible employees can elect to purchase shares through a salary sacrifice arrangement- Great career opportunities across the broader Wesfarmers Group

**We’re here to make everyday living brighter**

From humble beginnings in Burwood East, Victoria, in 1969, we’re now

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