Marketing Manager

3 weeks ago

Melbourne, Australia Beaumont People Full time

Use your experience & creativity to lead and develop marketing strategy
- Be part of a collaborative hybrid work environment - Sydney / Melbourne based
- Work for an award-winning environmental global cause

Are you an experienced Not for Profit Marketing & Communications Manager who is passionate about nature and the environment?
- Use your experience, creativity and innovation to lead and develop marketing strategy
- Be part of a collaborative team in a hybrid work environment with competitive salary package and benefits - Sydney/Melbourne
- A unique opportunity to work for an award-winning global cause which is addressing environmental challenges through science

**About the Organisation**:
The Nature Conservancy (TNC) is a global environmental non-profit non-government organisation working to create a world where people and nature can thrive.

Founded at its grassroots in the United States in 1951, The Nature Conservancy has grown to become one of the most effective and wide-reaching environmental organisations in the world. With more than a million members and the dedicated efforts of their diverse staff and over 400 scientists, that impact conservation in 76 countries across six continents.

**About the Role**

The Marketing Manager is a newly created role due to the organisation’s exciting growth and restructure which will report into the Director Strategy, Marketing & Communications.. This role will play a leading part in the organsiation’s marketing strategy and will focus on campaigns across all audiences both across Australia, including supporting raising awareness of Australian projects with the global marketing team. This role has two direct reports, one of which is the Digital Specialist and the other is Marketing Coordinator.

The Marketing Manager will lead and deliver projects/initiatives to optimise return on investment for brand building activities and manage project resources proactively. This role will explore, develop and implement new brand initiatives, including but not limited to: events management, a global nature photo contest,, social media campaigns, corporate partnerships, tailored marketing materials, and other initiatives.

The Marketing Manager will voice the organisation’s marketing objectives to meet stakeholders’ needs. Working closely with various stakeholders such as conservation team, development team, local, regional and global colleagues, and vendors to manage all aspects of marketing projects. With team support, they track key performance indicators of marketing campaigns and content to inform forward strategy.

Can you work strategically to articulate the impact of the Nature Conservancy’s work across Australia? Is this YOU?

**Key Responsibilities**
- Develop and drive TNC Australia’s Marketing strategy, working closely with the team Director and Donor and Communications Managers
- Deliver Australia TNC’s digital strategy by working closely with the Digital Specialist
- Overall ownership of TNC Australia’s website and digital channels, showcasing TNC Australia’s work as defined by the organizational strategic plan, and provide an effective channel for donor / membership communications
- Liaise with the conservation team to create topical content & storytelling
- Produce marketing assets - Annual Report, Impact Report, Strategic Plan
- Deliver TNC’s events program spanning across various C suite donors, government and internal stakeholders
- Thought leadership - working closely with the Director and the Communications Manager on positioning TNC Australia as the authority on biodiversity and nature-based climate solutions
- Project manage the pipeline of content, working closely with the Digital Specialist and the Marketing Coordinator
- Work closely and collaboratively with the members of the Marketing and Communications team, conservation team members, membership team members as well as colleagues from the global marketing and digital team
- Work within budget to complete projects
- Operate within TNC’s Standard Operating Processes and communicates these processes in a clear and informative way to internal audiences
- Supervises the work of agencies and consultants (e.g., videographers, photographers, copywriters, designers, social media consultants)

**Skills and Experience**
- Bachelor’s degree in related field and minimum 7 years’ related experienceor equivalent combination of education and experience
- Ability to consider strategic marketing needs and move to execution
- Ability to take a complex brief and produce engaging, optimised and relevant content
- Understanding of the not for profit sector and how to engage hearts and minds in TNC’s mission
- Ability to manage stakeholders and communicate priorities and requirements to internal audiences
- Strong organisational skills and attention to detail
- Ability to work in a fast-paced environment and manage stakeholders’ expectations

**Some perks of working at TNC include**:

-

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