Brand Manager

6 months ago

Hawthorn, Australia Bayer ANZ Full time

**Work options**: Hybrid
- Based out of Melbourne, with extensive travel within the growing field
- Choice of company car or car allowance
- An opportunity to grow your career with a global employer

**At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ‘Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.**

**_ Where do you want to go?_**:
Lead the development and execution of strategic marketing plans (0-36 months) for the **Cotton, Summer Crops** (Maize & Sorghum) and** Roundup** portfolio including brand management, portfolio lifecycle, pricing, commercial business planning and project management of new solutions (Cotton traits and Crop Protection) across Australia to achieve our sustainable growth and profitability objectives

**_ Do something that moves you._**:
Working closely a large number of internal stakeholders (Customer Marketing (CM) Sales, Market Development, Field Solutions, Regulatory Science etc) you will draw upon your expert knowledge in the cotton and/or crop protection industry and demonstrate a strong commercial marketing/ sales background. This role would suit someone who has worked in a Brand Marketing or Sales Product Management position previously and ready to step into a bigger portfolio.

It is an exciting time to join Bayer Crop Science and grow your career.

Major tasks and responsibilities will include:
**Portfolio & Lifecycle Management**
- Develop and communicate clearly defined strategies for Cotton and Roundup for the next 3-5 years including the life-cycle management of core brands and solutions.
- Contribute and develop new proposals for portfolio advancement, defence, and growth.
- Work closely with cross functional teams to develop a solid understanding of the competitive landscape, market trends and customer needs across Australia.

**Brand Strategy & Planning**
- In collaboration, you will define the customer value propositions for the core brands within the portfolio, leading to clear product positioning, differentiation and targeting in the defined customer and market segments.
- Define the annual brand plans and marketing programs for the key brands.
- Define and track the P&I budget and OPEX for your portfolio.

**Product Launches & Product Leadership**
- Responsible for leading new product launches with the support of the Project Launch Excellence Lead, Marketing Operations and Commercial Teams.
- Leadership of cross-functional project teams (24-36 months from launch) to ensure the delivery of differentiated and valued new solutions for our customers

**Commercial Stewardship & Operations**
- Lead teams to implement discontinuation of relevant products, ensuring regulatory, commercial and global stewardship obligations are met.
- Support engagement with relevant industry expert committees, as required by the APVMA and relevant cotton stakeholders.
- Lead the development of grower-based programs to educate, encourage and incentivise the adoption of best management practices to support sustainable cotton production.

**_ Does this sound like you?_**:

- Substantial experience in Cotton and Cotton trait brand marketing or sales is essential.
- A minimum of a tertiary bachelors degree or equivalent in Agricultural science, Marketing or a Business/Commerce related field.
- Demonstrated experience working collaboratively with internal stakeholders.
- Strong networking, influencing and management skills within a matrix organisation.
- Experience working across borders with Regional and Global teams.
- P&I Budget management experience highly regarded.
- A finely tuned customer-centric approach
- Strong analytical and problem-solving skills
- Excellent written and verbal communication skills
- Intermediate Microsoft Office suite skills

We are committed to creating a culture where people can be their best, in an environment that values inclusion, diversity and flexibility. At Bayer everyone belongs, regardless of race, colour, ancestry, religion, national origin, citizenship, sexual orientation, age, marital status, disability, gender identity, personality, thinking styles or background. We strongly encourage First Nations people to apply.

If you have a disability or special need that requires accommodation, please let us know.

**_ Be part of something bigger _**:
Recruitment agencies please note that this position will be managed via our in-house Talent Acquisition Team. Bayer does not accept any unsolicited resumes.

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