Communications Lead

2 weeks ago

Melbourne, Australia Birth for Humankind Full time

About the role

In this role, you will create and refine communications materials to promote our programs and support our fundraising goals; contribute to Birth for Humankind’s fundraising targets through mini public appeals; communicate our impact and achievements through regular public reports, and maintain relationships with key corporate and community partners and major donors through regular generic communications.

The hands-on role suits a self-starter, willing to pick up and manage projects independently, identify tasks that need addressing and prioritise them based on need. You will bring a can-do attitude, drive and determination to get things done with limited resources and strong inter-personal skills, to work collaboratively with team members on shared goals. You will enjoy flexible working arrangements, whilst prioritising efficiency and achieving outcomes.

ROLE DETAILS

Title: Communications Lead

Based at: Our Community House, 552 Victoria Street, North Melbourne and from home-based.

Reports to: Chief Executive Officer

Hours: 0.4FTE - 15.2 hours per week (Tuesdays and Thursdays). Flexible working arrangements. Thursdays are office-based.

Length of contract: Until 30 June 2023 (with expectation of extension)

Rate of pay: SCHADS Level 4.1 (starting at $39.27 an hour), plus 10.5% superannuation and salary packaging

KEY DELIVERABLES
- Develop and deliver a practical, ‘fit-for-purpose’ communications plan for engaging with existing and prospective audiences in our two focus areas: delivering doula support and income generation. The plan will:

- Include measurable income and engagement targets for different audiences, and an annual communications calendar with key activities.
- Prioritise establishing and growing a supportive digital audience that can lead to increasing:

- volunteer recruitment
- participants in fee-for-service doula training public donations.
- Grow and sustain supporter engagement by creating engaging digital content and managing digital communications channels including:

- social media, visual media and video production and editing skills
- e.g. videos, reels, stories etc (currently using Instagram, LinkedIn and Facebook - but potential to expand to other platforms in the future)
- designing static branded content (e.g. tiles for our social media feeds/stories based on key messages and campaigns) using Canva or other online design software
- social media advertising scheduling and report
- a regular e-newsletter
- end of calendar and end of financial year mini-appeals (cross-promoted to social media)
- community-fundraising platform and appeals
- website maintenance.
- With support from the CEO and input from the team brief the external media agency on upcoming focus areas and support them to develop external media briefings and outreach.
- With input from the team develop the format and copy for an engaging and accessible annual report and six-month progress reports (end Q2) against impact targets, including:

- Managing and maintaining mailing lists
- Distributing reports to all relevant stakeholders.
- Assist in identifying webinar opportunities (to be agreed with the CEO), and incorporate webinar scheduling, promotion and administration within the communications calendar.
- Provide timely, quarterly reports on communications and engagement key performance indicators, to assist in Board reporting.

OTHER TASKS AND RESPONSIBILITIES
- Onboard and supervise volunteers to assist in increasing the organisation’s communications capacity.
- Self-direct performance against pre-agreed individual key performance indicators, with support from your line manager and as recorded in your personal performance and development plan.

SELECTION CRITERIA
- Relevant tertiary qualifications in communications, digital marketing or a related discipline, or equivalent, relevant practical experience.
- Excellent understanding of current social media trends, platforms and content creation styles in order to develop engaging content that converts to achieving organisational goals.
- Ability to communicate effectively with different audiences, through written and visual communication on multiple platforms (website, social media, reports).
- Ability to translate complex material into simple brand-aligned messaging, appropriate to a range of audiences (from public supporters, to major donors and government).
- Ability to create effective fundraising/appeal communications to generate revenue. Experience working on fundraising or marketing appeals.
- Working knowledge of website platforms and learning management systems, in order to maintain content and functionality.
- An understanding of the maternal health sector and how our work contributes to a more equitable system.
- Ability to work both independently and collaboratively, with demonstrated strong initiative.
- Passion for our vision and mission and commitment to our values.

ADDITIONAL REQUIREMENTS
- Police Check.
- Working with Chil

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