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Brand Manager

8 months ago

Sydney, Australia Goodman Fielder Full time

Lead and drive the next phase of growth for our pastry and cake portfolios across Retail adn Food Service
- Join Leading FMCG Company
- Enjoy Hybrid working environment - WFH 2 days a week

At Goodman Fielder our purpose is making everyday food better for everyone. Our aspiration is to be the leading integrated food solutions business in the region. We are a team that believes that anything is possible. A team that understands our business and focuses on the right things that make the biggest difference and one that considers our end-to-end value chain when making decisions to optimise our business. We drive change as an opportunity for us to innovate and transform our business and to achieve beyond what we think is possible.

**The what**:
We're embarking on a journey to revolutionise our business, and we're looking for someone with a hunger for bringing our vision to life. Reporting to the Marketing Manager
- In Home Baking, you will be responsible for driving profitable growth across our pastry and cake portfolios working with the well-known Pampas and White Wings brands, delivering projects across the Retail and Food Service channels.
We want to think big, deliver fast, and put the right people on the right projects. You will be a champion of agile marketing practices, supporting the embedding of new ways of working across the business and step changing the way we approach portfolio and brand management today.

**The who**:
You're a passionate marketer who wants to make a real impact. You see challenges as opportunities and seek ways to do things differently. An outstanding communicator, your open, curious and collaborative nature inspires others to drive towards delivering your vision.
Specifically, you will;
- Be the Portfolio expert and lead for the GF business, with deep knowledge and understanding of the category and competitive landscape across the Retail and Foodservice channels
- Assist Marketing Manager on the development of 3-year strategic plan to drive portfolio growth & health, end user and purchaser preference across the Retail and Foodservice channels
- Drive and execute the 3-year strategic plan
- Lead portfolio optimisation to drive incremental profit
- Drive and execute the communication plans, executing with brilliance in market
- Drive the development of innovation plans for your portfolio

**What you need**:

- 4+ years brand marketing experience gained within FMCG/Consumer Goods industry
- Degree qualified in Marketing or Business
- Proven experience in leading cross functional projects
- Experience in brand equity, digital, social and shopper activation campaigns highly regarded
- Commercial acumen and analytical mindset to process data and insights into plans highly regarded.
- Strong internal and external stakeholder management
- Strong communication, negotiation and organizational skills with genuine passion for the consumer foods industry
- Entrepreneurial Spirit - You challenge the status quo and embrace challenges

**What to expect from us**:
With sites spanning across the Australasian region, working as part of a highly driven team at Goodman Fielder, you can expect an opportunity to build your own home-grown career across functions and brands.
In return for your passion and success, we will reward you with a competitive remuneration package and help you to achieve personal and professional growth and development all in a flexible working environment. At Goodman Fielder, we aim to be a destination employer in the food industry where we don't just offer jobs - we offer long term careers.