Digital Personalisation Manager

5 months ago

Sydney, Australia Westpac Banking Corporation Full time

Digital Personalisation Manager
- **Permanent full-time role**:

- **Based in Sydney**

**How will I help?**

Reporting directly to the eCommerce Lead, the Digital Personalisation Manager ensures the optimisation of personalised customer experiences and performance uplift across our websites, banking apps and digital communication channels.

Some of your key responsibilities will include:

- Journey mapping across customer buying and onboarding process. Measure, track and generate user insights to inform customer experiences and maximise conversion output
- Define, drive and refine programs that deliver measurable customer and business outcomes
- Interpret data from sales tools and consider what potential campaigns need to be created to suit all potential customer journey paths
- Shape personalised experiences across digital and non-channel channels
- Design & manage in-app experiences (NBA & Push)
- Build AB tests and personalised experiences in Adobe Target
- Conversion rate optimisation (CRO) and experimentation including building campaigns
- Enrich onsite to offsite connected journeys leveraging audience and targeting platforms

**What's in it for me?**

You'll play a significant part of the future of a business that has been around for 200 years. Our purpose is creating better futures together. So, we'll back you in the development of your career, internal career prospects, and flexible working. You'll also keep learning to grown, backed by a fantastic team of people with a can-do, supportive structure. Whatever shape your family takes, we offer generous paid and unpaid parental leave for your nominated primary and support carers. This includes leave to organise adoptions, surrogacy, and foster care arrangements. And we continue to pay your super contributions while you take all the time you need to get your new family settled.

**What do I need?**
- In depth understanding of personalised campaigns using defined data sets with specialised offers across many channels
- Advanced use of Adobe Analytics, Target, Audience Manager
- Exposure to Campaign production environments for example Salesforce, LivePerson, Adobe, Chatbots
- Strong communication skills including the ability articulate initiative plans, impacts on / customer / commercial outcomes and potential trade-offs
- Influencing skills and communicating with confidence, taking personal responsibility for delighting customers and building their trust and loyalty.
- Agile principles and scrum methodology preferred
- Ability to navigate ambiguity and show flexibility in a dynamic environment with a high/fast rate of change
- Extensive experience in CRM/Customer Analytics/Digital Personalisation related roles in a large corporate environment

**What is it like to work there?**

We aim to provide one big, supportive team to help us achieve our purpose of creating better futures together. As well as competitive remuneration and a great culture, joining the Westpac family means you will have access to banking, wealth and insurance benefits.

**How do I Apply?**

Start here. Just click on the **APPLY** or** **button.

The health and wellbeing of our employees is our top priority. We've developed clear standards to ensure our people are confident, safe and healthy whether they're working from a Westpac Group site or working from home. These are based on expert medical advice and Safe Work Australia guidelines.

Do you need reasonable adjustments during the recruitment process?

At Westpac we are committed to providing a supportive culture and creating inclusive and accessible workplaces, branches, products and services for our customers, employees, and community.

Job ID 300001019646629

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