Global Loyalty Manager

2 months ago


Melbourne, Australia Treasury Wine Estates Full time

**About the role**

A truly impactful role, you'll be responsible for championing Penfold global loyalty program with a strong emphasis on omni-channel engagement with a focus on digital engagement. This role is critical in delivering our vision to be a global luxury icon. You will drive initiatives that reflect evolving consumer needs including exceptional and unique experiences that will differentiate us from other brands.
- Design and execute the Global Penfolds Loyalty strategy and value proposition, ensuring it aligns with Penfolds brand values and luxury positioning
- Work collaboratively with the CRM team to leverage data driven insights, targeted engagement, consumer journey roadmap and retention campaigns
- Curate and execute unique experiences, events and promotions that foster deeper connections between consumers and Penfolds, whilst driving growth
- Monitor and report on program metrics, feedback and market trends as well as preparing regular reports outlining KPIs, Insights and Recommendations

Oversee the budget for the loyalty program, ensuring efficient allocation and ROI

**About you**

You are dedicated to achieving excellence and thrive in a fast-paced, dynamic environment. Your enthusiasm for driving customer loyalty and commercial growth through innovative engagement strategies inspires your approach, and you enjoy working in the detail.
- Demonstrated working experience managing loyalty and rewards programs that boost retention and engagement
- Experience in developing a loyalty program from inception is a plus, particularly within the luxury sector. Strong understanding of CRM and digital engagement automations
- Highly collaborative with the ability to build relationships and partnerships with internal and external stakeholders
- Ability to analyze complex data and create easy to understand reports based on this
- Skilled in designing and executing exclusive experiences that resonate with Penfolds' target audience

**What's in it for you**
- AFR Boss Best Places to Work Top 10 Manufacturing and Consumer 2023
- Access to the world's most admired wines through our employee product allowance
- Flexible/hybrid environment to empower you to be your best
- Global opportunities across Australia & New Zealand, the US, Asia, UK/Europe
- Opportunity to build a career across multiple functions (we're really good at doing this)
- Structured development programs to support your health, wellbeing and career
- 'œTWEforME Day'
- '“ an additional day of leave each year, for you to do you

Meeting-free Monday mornings (we all love this)

**What's it like to work here?**

We bring our whole selves, we're courageous and we deliver together '“ that's our DNA. We're a passionate bunch who enjoy working together, like to have fun and keep things down-to-earth. We're brave enough and care enough to have the right conversations to get the best outcome and are famous for our can-do attitude. We're definitely 'œglass half full'
- people and see challenges as opportunities and move with pace to achieve our goals.

**It takes all varietals**

**How to apply


  • Loyalty Manager

    6 months ago


    Melbourne, Australia Country Road Group Full time

    Loyalty Manager Country Road Group encompasses 5 iconic Australian lifestyle apparel brands - Country Road, Witchery, Mimco, Trenery and Politix. Each has its own unique identity, strategy and customer. This role, Loyalty Manager, sits in the Group Loyalty Team, which supports the loyalty programs of each of CRG’s 5 brands. You will focus on Acquisition...


  • Melbourne, Australia Qatar Airways Full time

    **We are recruiting for Loyalty Manager for Melbourne, Australia.** **Accountabilities**: - Develops the regional Loyalty strategy for the assigned region and oversees the implementation of the strategy into actionable activities and campaigns to achieve loyalty key performance targets against he following indicators: customer lifetime value, Net Promoter...


  • Melbourne, Australia Qatar Duty Free Full time

    We are recruiting for Loyalty Manager for Melbourne, Australia. The selected candidate will be taking a lead role in the assigned region to manage, plan and execute the Airline’s strategy for customer loyalty, across all customer segments, including Program Members, Non-Members and members of partner programmes. Works closely with Head Office Loyalty...

  • Loyalty Manager

    6 months ago


    West Melbourne, Australia Australian Red Cross Lifeblood Full time

    Plan and deliver Lifeblood’s future state loyalty programs, value proposition and Donor engagement initiatives Permanent full time opportunity Hybrid work model of WFH and from our office Discover life-giving possibilities Lifeblood is more than just a job or a career, it’s an opportunity to be part of something that matters. As an organisation, our...

  • Loyalty Manager

    6 months ago


    West Melbourne, Australia Australian Red Cross Lifeblood. Full time

    **At Lifeblood, our purpose is simple**: to give life. - Plan and deliver Lifeblood’s future state loyalty programs, value proposition and Donor engagement initiatives - Permanent full time opportunity - Hybrid work model of WFH and from our office Discover life-giving possibilities Lifeblood is more than just a job or a career, it’s an opportunity to...


  • Melbourne, Victoria, Australia Qatar Duty Free Full time

    Loyalty Operations Manager for MelbourneThe selected candidate will take a lead role in the assigned region to manage, plan, and execute the airline's strategy for customer loyalty, across all customer segments, including Programme Members, Non-Members, and members of partner programs. Works closely with Head Office Loyalty team to strategically employ...


  • Melbourne, Australia Bupa Full time

    **The opportunity**: A fantastic opportunity has arisen for a Loyalty Partnerships Manager to join Bupa on a 12-month parental leave contract. If you are energetic, highly motivated, and have a can-do attitude who enjoys networking and establishing relationships, we have the perfect job for you! We are looking for a bright and enthusiastic Loyalty...


  • Melbourne, Australia Dental Corporation Full time

    The opportunity: A fantastic opportunity has arisen for a Loyalty Partnerships Manager to join Bupa on a 12-month parental leave contract. If you are energetic, highly motivated, and have a can-do attitude who enjoys networking and establishing relationships, we have the perfect job for you!We are looking for a bright and enthusiastic Loyalty Partnerships...


  • Melbourne, Victoria, Australia Qatar Duty Free Full time

    About the RoleWe are seeking a highly skilled Customer Loyalty Strategist to join our team in Melbourne, Australia.Job SummaryThis is an exciting opportunity to lead and execute customer loyalty strategies across all customer segments, including Program Members, Non-Members, and members of partner programmes. You will work closely with our Head Office...


  • Melbourne, Victoria, Australia Dental Corporation Full time

    Job Title: Strategic Loyalty Partnerships ManagerWe are seeking a highly skilled and motivated Strategic Loyalty Partnerships Manager to join our team at Dental Corporation. This is a fantastic opportunity to drive the partnerships proposition of our new loyalty program and oversee the day-to-day program partnership management activities. As a key member of...


  • Melbourne, Australia Adidas Full time

    Purpose & Overall Relevance for the Organization: - adiClub The Role- The Marketing Manager, Loyalty & CRM, in our Melbourne-based marketing team leads the strategy and operations for the adiClub loyalty program and CRM channels. Through constant innovation, leaning on brand/event marketing and digital marketing principles, the Membership and CRM role is...


  • Melbourne, Victoria, Australia Qatar Duty Free Full time

    About the Role">We are seeking a highly skilled Customer Loyalty Strategist to lead our efforts in customer loyalty management across all customer segments in Melbourne, Australia.The ideal candidate will have a strong background in marketing and digital experience, with a proven track record of developing and executing effective loyalty strategies that...


  • South Melbourne, Australia frank green Full time

    **About frank green** frank green isn’t a person, it’s a philosophy. We are frank about living green. Our purpose is to stop single-use plastics. So, we create beautifully designed, functional, and innovative sustainable products that fit into your life, that you love to use and reuse, over and over again. Because we want to give people around the...


  • Melbourne, Australia Just Digital People Full time

    Work for a huge global brand - Immense room for growth & development - AMAZING work culture! Just Digital People have a stellar opportunity for an experienced **CRM & Loyalty Specialist** to join this booming global business! **A day in the life...** - Bringing a fresh, creative and informed identity to the table, assisting in the development of the annual...


  • South Melbourne, Australia frank green Full time

    About frank greenfrank green isn’t a person, it’s a philosophy. We are frank about living green.Our purpose is to stop single-use plastics. So, we create beautifully designed, functional, and innovative sustainable products that fit into your life, that you love to use and reuse, over and over again. Because we want to give people around the world the...


  • North Melbourne, Victoria, Australia Country Road Group Full time

    Country Road Group (CRG) is undertaking a transformation to position itself for growth, leveraging its scale, capabilities, and culture as a House of Brands.We are investing in new and existing capabilities and have a number of exciting opportunities available. Our Loyalty and Acquisitions Specialist will be key to driving this growth by developing and...

  • Loyalty Product Owner

    1 month ago


    Melbourne, Australia Asahi Beverages Full time

    Your Impact As the Loyalty Product Owner, you’ll play a central role in advancing Asahi’s direct-to-consumer strategy with a strong focus on innovation and customer loyalty. You’ll oversee our loyalty ecommerce platform, driving the creation of the go to market strategy and finding new ways to communicate with consumers. Using consumer insights to...

  • Loyalty Lead

    3 weeks ago


    Melbourne, Australia Country Road Group Full time

    **Loyalty Lead - Acquire & Reactivate**: **Job No.**: 996970 **Location**: Melbourne - CBD & Inner **Job type**: Full-Time **_Country Road Group (CRG) is embarking on transformation to position itself for growth, leveraging our scale, capabilities and culture as a House of Brands. We are investing in new and existing capabilities and have a number of...


  • Melbourne, Australia Accent Group Full time

    Platypus Shoes is a renowned footwear retailer in Australia and New Zealand, known for its on trend and wide range of footwear. With over 200 stores nationally plus our online store we are growth engine for the Accent Group and pride ourselves on having the best teams that create amazing shopping experiences for our customers. We are seeking a passionate and...

  • Loyalty Product Owner

    1 month ago


    Melbourne, Australia Asahi Beverages Full time

    **Your Impact** As the Loyalty Product Owner, you’ll play a central role in advancing Asahi’s direct-to-consumer strategy with a strong focus on innovation and customer loyalty. You’ll oversee our loyalty ecommerce platform, driving the creation of the go to market strategy and finding new ways to communicate with consumers. Using consumer insights to...