Marketing Manager, Member Engagement

2 weeks ago

Sydney, Australia IOOF Holdings Full time

**Date**:12-Jan-2023**Location**:Sydney, NSW, AU, 2000**Employment Type**:Permanent Full Time- Marketing Manger, Member Engagement
- Join Australia’s largest Wealth Management company (ASX listed)
- Melbourne or Sydney based with Hybrid working to enhance your work/life balance

The Marketing Manager - Member Engagement is responsible for developing and delivering marketing strategies to achieve member engagement objectives.

**The Role**

The Marketing Manager - Member Engagement is responsible for developing and delivering marketing strategies to achieve member engagement objectives.

Building insight-lead approaches to segmentation, targeting and positioning, as well as ‘frictionless’ customer journeys. Ensuring that programs are centred around client needs, grounded in a strong understanding of the business and member base.

Developing and implementing integrated and measurable ‘go to market’ plans with a focus on detailed measurement and optimisation.

**Key accountabilities also include**

**Marketing strategy & projects**
- Develop holistic and measurable marketing strategies to help achieve IOOFs retention & value-driving activities, backed by a discipline of ongoing measurement and optimisation.
- Develop go-to-market strategies and plans including, targeting, segmentation, creative development, channel outreach and objective setting, ensuring that a consistent framework is utilised.
- Work with Head of Member Engagement Marketing to identify opportunities and priorities to drive retention, working collaboratively with key stakeholder groups. Also, identify key segments and develop tailored offers/value propositions and outreach campaigns to drive member retention and increase penetration of activities across the member base.

**Execution of marketing programs and campaigns**
- Work with team to deliver 90/180-day plans.
- Creative development, asset development, customer journey & experience development.
- Oversee program execution and channel optimisation, leveraging internal teams, key stakeholder groups, external suppliers, or a combination of these, as required.
- Ensure that measurement is in place for all initiatives so that their success can be determined, and commercial value demonstrated.
- Conduct post initiative implementation reviews and evaluate effectiveness, impact, as well as identify opportunities for future enhancements.
- Embed a continual test/learn approach to execution to ensure continual improvement and refinement to the approach.
- Initiatives may be executed in conjunction with external suppliers, internal teams or potentially passed across to internal teams once the proof of concept is established.

**Driving member engagement**
- Focused on developing a positive ongoing dialogue with members and nurturing them throughout their lifecycle to add value to their relationship with their super, ignite an emotional response and build advocacy.
- Build programs to engage members with their super, deliver value and where possible, moments of delight, on their journey to financial wellbeing.
- Leverage data and insights to develop and deliver engaging and relevant content programme across different segments of the base utilising content and digital capabilities (webinars, calculators, app etc).
- Contribute to delivery of the annual member meeting.
- Identify the 'jobs to be done' for key segments and establish programs of work to optimise the member experience, as required.
- Leverage NPS research across all segments of the bases to identify ongoing opportunities for deepening member engagement and measuring the success of all initiatives.
- Increase specific engagement related NPS metrics.

**To Be Successful in This Role You Will Possess**:

- Degree in Marketing, Business or a related field
- 10+ years’ experience in financial services marketing - strong focus on B2C audiences and experience in banking, wealth and superannuation
- A solid understanding of superannuation, banking, wealth, retirement and investment landscapes, drivers and sector challenges.
- Experienced in translating business strategy into marketing plans - including segmentation and targeting, value proposition development, planning and forecasting, campaign design and management to deliver new innovations and business outcomes.
- Ability to brief and guide creative professionals, digital teams, writers, designers etc.
- Data-driven and results oriented - keen focus on measurement to demonstrate value and drive continual improvement.
- Ability to be fluid and adaptable while keeping a keen eye on deliverable outcomes in a fast-paced environment.
- Strong stakeholder engagement, relationship building and influencing skills.
- Strong delivery focus and project management skills to ensure deadlines are met.

**Benefits**
- In return, we offer development opportunities in Australia’s largest Wealth Management firm (you’ll be provided with the tools, training and flexibility you need to succeed).
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