Marketing Manager

2 months ago

Sydney, Australia TAL Full time
Job Description

Join TAL as a Marketing Manager where you be part of our Group Life and Retirement business unit. Reporting to the Senior Manager, Marketing & Communications, you will be responsible for developing and delivering marketing materials to support TAL's core offering and key campaigns and propositions for TAL’s super fund partners. You will focus on the development and execution of our marketing strategy, supporting education and advocacy for key stakeholder groups across TAL’s Group Life and Retirement business.

This is a permanent role, working flexibly from our Sydney office.

In this role you will: 

  • Lead the development and execution of marketing materials for group life insurance and retirement to support our engagement with TAL’s super fund partners and their members.
  • Engage with key stakeholders across the business to understand challenges and consider how the marketing, communications and events team might support the development and delivery of a solution.
  • Develop and maintain the marketing data and proof points library, including engaging with the business for regular audits and updating the library of content and materials with key messaging and proof points.
  • Complete reporting and analysis of the effectiveness of marketing campaigns and deliverables.
  • Support the delivery of a content pipeline for increasing understanding and awareness of Group Life and Retirement propositions across stakeholder groups, through owned channels.
  • Manage research project plans to support the development of marketing communications deliverables including positioning papers, thought leadership and other relevant communication and campaign plan activation.
  • Drive internal engagement with the Group Life and Retirement Partnerships Team through education on the role of marketing and communications, and developing scalable solutions for fund partners, building in appropriate risk and governance measures to all processes.
  • Drive TAL’s Regulatory content pipeline for key stakeholder groups.
  • Develop tools and reporting materials to enhance data and insight sharing for fund partners.
  • Confirm launch dates, communications strategies, plans and forecasts with key stakeholders ensuring delivery on time and on budget.
  • Deliver a regular reporting framework, preparing dashboards for circulation through the wider team and to partners.

Qualifications

  • Minimum 7 years’ experience in a marketing role with experience working within financial services
  • Tertiary qualification in marketing, communications, journalism, or related discipline
  • Highly proficient in MS Office (Word and Powerpoint)
  • Strong B2B and B2B2C marketing and communications experience
  • Excellent communication and presentation skills
  • Able to translate complex and technical messages into meaningful communications for relevant audiences
  • Excellent interpersonal skills with ability to build strong stakeholder relationships
  • Able to manage challenging deadlines, multiple and conflicting priorities
  • Able to think strategically and creatively and execute with strong attention to detail.
  • Experience in digital analytics such as Adobe Analytics or Google Analytics, desired

You’re always accountable for your actions. You never give up. You strive to find the best outcomes for customers and partners. And you value working together to find the best solutions for problems. 

As part of the recruitment process, there are a number of checks which may be conducted to demonstrate your eligibility for a role at TAL including Criminal History, Bankruptcy, Entitlement to Work, Regulatory and Reference Checks.



Additional Information

At TAL we value diversity in all its forms and are committed to fostering an inclusive and equitable culture for all our people. We encourage Aboriginal and Torres Strait Islander people, individuals from all backgrounds, including those with caring responsibilities, people living with disability, and individuals from the CALD and LGBTQI+ communities to apply. Even if you don’t check every box in the criteria above, we encourage you to apply today or get in touch with us here. 

To provide you with the best experience, we can accommodate you at any stage of the recruitment process. Simply inform our Recruitment team at any time.

TAL is recognised by the Workplace Gender Equality Agency as an Employer of Choice.  We are proud to be a member of Diversity Council Australia and the Australian Network on Disability. For information on our reconciliation journey, take a look at our Innovate Reconciliation Action Plan.

We acknowledge the Traditional Custodians of the Land in which our Head Office is based, the land of the Gadigal people of the Eora Nation, and recognise their deep connections to the land, sea, and culture.
We extend this acknowledgment to the many Traditional Lands that we operate across and pay our respects to Elders past, present, and emerging.

#LI-Hybrid

Everyone at TAL has a responsibility to do the right thing and is accountable for the way they conduct themselves. Our expectations are that you follow the principles set out in our Code of Conduct when you come to work every day. Risk management is everyone’s responsibility.

If you are already a TAL employee please apply via the SmartRecruiters button in Workday and navigate to the Employee Portal. This is important to ensure that your application is recorded accurately.

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