Content Marketing Specialist

1 month ago

Brisbane, Australia Global Payments, Inc. Full time

Content Marketing Specialist

Every day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services. Our worldwide team helps over 3 million companies, more than 1,300 financial institutions and over 600 million cardholders grow with confidence and achieve amazing results. We are driven by our passion for success and we are proud to deliver best-in-class payment technology and software solutions. Join our dynamic team and make your mark on the payments technology landscape of tomorrow.

**About Us**

Through local expertise and global scale, we at **Global Payments** **Oceania** deliver market-leading technology solutions through five regional sub-brands - **Eway, Ezidebit, **Sentral, Pigeonhole Software and Storman.

Collectively, these brands are anchored by Global Payments, a world leader in payments and software solutions and a Fortune 500® brand with a worldwide footprint to accelerate our customers' full potential.

**The Role**

Are you passionate about leveraging customer insights to craft engaging content? Do you excel in elevating brand awareness and driving engagement for B2B audiences? Join our passionate and engaged team at Global Payments, where you'll support our three payments brands**:Eway, Ezidebit, and Global Payments.** Reporting to the Senior Marketing Manager, you will support in developing and executing a robust content strategy to drive brand awareness and lead generation across the sales funnel and own the customer communications calendar.

**As the Content Marketing Specialist you will**:
**Champion positioning our brands as thought leaders in payments solutions by**:

- Working with internal stakeholders and external agencies to develop and execute a content strategy based on customer insights and market trends;
- Creating various paid and organic content formats: blog posts, social media updates, whitepapers, case studies, infographics, webinars and videos to align to the overarching content strategy;
- Managing social media channels, creating and scheduling content to foster engagement; and drive platform growth.

**Help improve sales uplift and customer experience via**:

- Collaborating with sales teams to create lead nurture content to support the sales funnel;
- Managing and leading the customer communications calendar to align with product updates and compliance requirements.

**Continually report on performance and optimise our approach by**:

- Monitoring and analysing content performance using metrics and analytics tools;
- Refining content strategies based on insights for continuous improvement;
- Building strong relationships with internal stakeholders and external partners;
- Communicating effectively to align content strategies with business objectives.

**About you**

Global Payments is committed to Diversity, Equity, and Inclusion (DE&I), with our vision to be Champions of Inclusion. We are looking for a teammate who believes in this vision, engages in our collective culture and strives to understand our customers, their needs and solutions that contribute to their success. A team mate that collaborates, partners and can stand with us.

**You will also bring**:

- Bachelor's degree in Marketing, Communications, or a related field;
- 3 - 5 years experience in content management and customer content creation, preferably in a B2B environment;
- Exceptional writing and editing skills, with the ability to produce captivating content on intricate topics for various audiences and platforms;
- Experience in researching and crafting thought leadership articles pertinent to target markets;
- Competence in content performance tracking and analytics tools;
- Outstanding communication and interpersonal abilities, with a penchant for collaboration across diverse teams;
- Self-motivated and proactive, adept at managing multiple projects and deadlines efficiently.

**Please note this is a 10 month fixed term maternity leave contract.**

**Our Benefits**

**We want you to be you At Global Payments we are committed to an inclusive workplace where you can be your true self, feel supported and nurtured.**

We understand the struggle of the juggle - the balance of work and personal life can be challenging. So we offer a **flexible working** rhythm blending in-office and remote working.

Your health and wellbeing matter to us and we want you to take care of yourself, take advantage of the vast array of **wellbeing resources** we offer, use your breaks and your leave including **Birthday Leave.**

We provide a first class **employee assistance program** that offers you and your immediate family members complimentary counselling on life challenges such as financial hardship and domestic matters, plus coaching support for people leaders on wellbeing matters.

We offer **18 weeks paid parental leave** for either parent as well as two weeks paid secondary carer's leave.

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