Brand Manager, Anz

6 days ago

Port Melbourne, Australia AkzoNobel Full time

**Date**:Mar 4, 2024

**Location**: Port Melbourne, AU

**Company**:AkzoNobel

AkzoNobel has a passion for paint. We’re experts in the proud craft of making paints and coatings, setting the standard in color and protection since 1792. Our world class portfolio of brands - including International, Sikkens and Interpon - is trusted by customers around the globe. Headquartered in the Netherlands, we operate in over 80 countries and employ around 35,000 talented people who are passionate about delivering the high-performance products and services our customers expect.

**About This Opportunity**:
We're seeking a dynamic and strategic-minded Brand Manager to lead our Premium Woodcare and Pre-deco categories. In this role, you'll be responsible for defining and executing the brand strategy, driving volume and revenue growth, and managing the end-to-end delivery of these key product categories. This role works closely with the Commercial Head SG, ANZ & Export Markets, ANZ Business Manager, local sales team and distribution partners, R&D, demand planning, supply chain and ASEAN regional counter parts on delivering the AOP for these categories, taking a customer-centric approach.

**The following key areas will be delivered by the role**:

- Defining the road map for the portfolio and delivering the brand strategy for each category.
- Responsible for Volume, Revenue & CM delivery as per AOP, for the portfolio
- Portfolio planning and management based on 4P’s including NPD development and launch.
- Managing budgets for the portfolio to create strong brand among customers and consumers.
- Develop and implement country’s key strategic imperatives, marketing, communications and brand activation execution plans that will help manage and grow the brand health and brand equity of sub-brands.

**Key Responsibilities**:

- Deliver portfolio volume and value AOP
- Granular planning of product wise/geography wise support
- Track competition action and make necessary changes in 4P mix to stay relevant in the market
- Product lifecycle management to deliver the CM and profitability for each portfolio with price setting and price getting/price increase while managing product complexity and potential SLOB
- Work with Finance, RD&I, Manufacturing to keep track of various cost and GTM actions which impact CM
- Responsible for portfolio price actions
- Identify the needs and wants of consumers / end-users in Decorative Woodcare and Pre-deco segments
- Drive the requirements of consumer insights with Knowledge & Insights team to gain and utilize multi-cities understanding and insights in the category.
- Be able to propose strategic action plans based on data and insights gathered on market, customers, consumers and painters.
- Track competition action and make necessary changes in 4P mix to stay relevant in the market
- Lead the development of the strategic marketing plan and key strategic imperatives for the portfolio and its products/sub-brands in line with global and regional directions.
- Manage the implementation of the brand architecture, pricing architecture and brand positioning and messaging for products/sub-brands in the portfolio in local country roll-out
- Monitor brand KPIs (market share, volume & value sales, margins); discuss with/recommend to the functional teams on the necessary action plans to achieve objectives

**As well as**:

- Lead subcategory-related discussion in the Regional Product Management Reviews and Marketing meetings
- Joint ownership with Country and Cluster Sales team on Category marketing initiatives, campaigns, and offtake program performance
- Identify customer-based insights, analyze industry trends, characteristics, growth opportunities, market, and competitive intelligence to define NPI strategy
- Define 12Q pipeline for the portfolio & work closely with region and RD&I to execute NPI calendar.
- Prepare and create Gate 1-5 IGR gate papers for each NPI and ensure timely submissions for a healthy 12Q pipeline.
- Deliver the incremental volume and value led by NPI
- Develop livery and packaging designs which drive conversion at the point of sale and point of consumption. These need to be consistent with brand positioning and ensure that the country liveries are in sync with the regional architecture
- Manage Country-specific innovation projects to ensure alignment within the brand architecture and portfolio, and in close collaboration with Regional Commercial teams (Product Management, Commercial Marketing & Commercial Excellence)
- Develop communication for Decorative Exterior and Interior category portfolio based on new and compelling local insights that coverts non-users of the brand, intenders and retain existing users.
- Manage end to end process of communication development process including communication brief, engagement with creative agency, concept and ad test, production of assets, on ground implementation guidelines and in country execution
- Measure, evaluate and course correct

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