Senior Brand Manager ANZ
4 weeks ago
About the role
Reporting to the Head of Marketing Penfolds, ANZ this role is the main gatekeeper of the Penfolds brand and contributes to the overall brand growth in the region through a focus on building brand awareness and consumer recruitment in key markets.
Shape the global marketing strategies into annual regional brand plans and deliver high-impact consumer marketing campaigns to support Penfolds brand ambitions and commercial growth. Leverage consumer, market and trend insights to access opportunities or overcome challenges, and build relevant programs to connect with the target consumers in the Australian market. Collaborate with global marketing and regional cross-functional teams (strategy, sales and rest of marketing teams) to establish an integrated plan rollout with consistent key messaging and cohesive executions across key touchpoints. Curate innovative brand experiences, collaborations, or marketing campaigns to strengthen brand awareness and desirability. Provide support to the Head of Marketing with effective NPD program overviews to ensure the Sales team has crucial launch information. Contribute and actively participate in external and internal stakeholder project presentations and business performance reviews.About you
We're looking for someone with a consumer-centric mindset, adept at navigating cross-functional demands and resolving conflicts effectively while maintaining a solutions-focused approach. You have a good understanding of various marketing and commercial touchpoints. A natural affinity for luxury goods or experience in the luxury sector would be highly regarded.
Proficient experience in budget controls, evaluations, analytics, and interpretation to determine marketing effectiveness and ROIs Previous P&L management experience (forecasting, budgeting, A&P) Strong project management, planning and organisational skills with excellent time-management and ability to multi-task Good negotiation skills to drive delivery of business strategies and objectives Solid analytical skills with data-driven thinking and a creative mindWhat’s in it for you
AFR Boss Best Places to Work Top 10 Manufacturing and Consumer 2023 Access to the world’s most admired wines through our employee product allowance Flexible/hybrid environment to empower you to be your best Global opportunities across Australia & New Zealand, the US, Asia, UK/Europe Opportunity to build a career across multiple functions (we’re really good at doing this) Structured development programs to support your health, wellbeing and career “TWEforME Day” – an additional day of leave each year, for you to do you Meeting-free Monday mornings (we all love this)What’s it like to work here?
We bring our whole selves, we’re courageous and we deliver together – that’s our DNA. We’re a passionate bunch who enjoy working together, like to have fun and keep things down-to-earth. We’re brave enough and care enough to have the right conversations to get the best outcome and are famous for our can-do attitude. We’re definitely “glass half full” people and see challenges as opportunities and move with pace to achieve our goals.
If you’re ready to help us be the world’s most admired premium wine company, please apply now
It takes all varietals
Just like the wide range and variety of brands in our wine portfolio, TWE embraces diversity and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, age, national origin or on the basis of disability.
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