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Marketing Officer at Vet School

5 months ago

Sydney, Australia Brilliant Institute of Business and Education (BIBE) Full time

**Brilliant Institute of Business and Education** has been operating in Tasmania, Australia for over 3 years.

We provide quality VET courses to domestic and international students.

We are currently seeking an experienced Marketing Officer. It is a full-time position (38 hours per week).

In this role, you will be one of the key points to develop and coordinate research to determine the market for Brilliant Institute of Business and Education products and create and execute strategies to connect the business’ current products with potential markets and promote growth within existing markets. You will need to be familiar with RTO and CRICOS regulatory requirements and have experience in the use of a College Management Computer System (preferred).

YOUR RESPONSIBILITIES INCLUDE

**Marketing**
- Month-to-month KPI
- Liaise with overseas and local agents to promote colleges and brands
- Working with the PEO/CEO to devise a multi-quarter marketing plan that will meet the pipeline objectives of the business
- Assess designated market trends and analyse the needs and convey to PEO/CEO
- Identify gaps or opportunities in the marketplace and convey to PEO/CEO
- Monitor the global market for growth or downturns, in particular, the international students market
- Design and implement market specific strategies to increase the college presence in designated territories marketplace
- Strategic marketing of education program offerings of the business through various mediums of media - for instance, develop, implement and maintain relevant sections of the website of the business as required to maximise the presence of the business amongst stakeholders and competitor businesses
- Ensure that all marketing promotional material complies with relevant regulatory body guidelines and policies
- Maintain a depth of knowledge about competitive colleges and provide analysis to the PEO/CEO
- Coordinate market feedback to ensure market relevance of courses and convey to PEO/CEO
- Input into articulation efforts with other collaboration institutions based on market feedback.
- Regular marketing reports as per PEO/CEO needs with respect to marketing budgets and monthly reporting on KPI concerning the marketing budget
- Monitor agents’ performance by the agency agreement and report the findings to the PEO/CEO.

**Administration**
- Provide input and feedback to college heads as per market needs including
- Relevancy of courses offered
- Training & Assessment strategies - timetables including intakes
- Delivery mode (timetable format etc.)
- Location of delivery site(s)
- Pricing strategy
- Conduct agent and coordinate student surveys and convey findings to PEO/CEO
- Attend meetings

**Promotion**
- Arrange advertising in all media as per the marketing plan.
- Design and create special all flyers and brochures, inserts, websites, business cards, Power-Point presentations, videos, audio, banners, posters and promotional products etc.
- Attend approved exhibitions, international student seminars, conferences and other public events (including overseas) as per the marketing plan
- Visit educations agents, clients and business stakeholders when required for marketing and promotional events

QUALIFICATIONS REQUIREMENT
- At least a bachelor’s degree in a business or marketing discipline
- Working experience in marketing at an educational institution; and
- Ability to speak appropriate Vietnamese.

ESSENTIAL CRITERIA
- Proven ability to work under pressure and meet critical deadlines
- Ability to work collaboratively with clients, other employees and stakeholders across the organisation
- Ability to analyse and process marketing data about the organisation as a whole to set and implement strategic direction and goals
- Demonstrated capacity to create, develop and implement new marketing policies and procedures and to effectively communicate these through the organisation and to the clients and other employees
- Be able to report to and coordinate with senior business staff
- Speaks Vietnamese

Unfortunately, we are not able to consider applicants who do not meet the Essential Criteria above. Applicants who do not have experience in either a college or Agency will not be contacted for an interview.

**Salary**: From $42,246.88 per year

Schedule:

- 8 hour shift
- Public holidays

Supplemental pay types:

- Bonus

Ability to commute/relocate:

- Sydney City, NSW: Reliably commute or planning to relocate before starting work (required)

**Language**:

- Vietnamese (required)

Work Authorisation:

- Australia (required)

Work Location: In person