Unica Campaign Analyst

4 weeks ago

Melbourne, Australia Capgemini Full time

Come and join a thriving company and become part of a diverse global collective of free-thinkers, entrepreneurs and industry experts who are all driven to use technology to reimagine what’s possible. Capgemini. Get the future you want.

**Let’s talk about the team**
Our Digital Experience Platform (DXP) team partner with businesses to help them adapt and respond effectively to the challenges of a constantly changing world, this is done by delivering digital and marketing transformation solutions that help our clients create personalised experiences for every single customer. From leveraging data for insights and audiences, to content management, and delivering those experiences across every touchpoint.

Within our DXP team we are continually driving customer value, by leveraging the power of the customer experience digital platforms such as Adobe Experience Cloud Platform and Optimizely Digital Experience Platform. Our focus areas are: Multi Cloud, Enterprise Integration and Deployment and Digital Agility.

**About the Role**
We’re currently looking for a Senior Application Consultant to join our rapidly expanding DXP practice.

The role sits within the **Campaign Analytics **team in the Personalisation Portfolio. The team specialises in executing targeted communications, delivering on commitment to provide a personalised experience to Australian Retail Customers.

**Key dimensions of the role include;**
- Design and deliver a program of communications including Marketing, Service and Compliance campaigns using MarTech platforms such as HCL Unica
- Ensure efficient and effective customer contact through campaign execution, including channel specific rules, key customer segmentation and standard inclusion and exclusion requirements.
- Build data flows for single communications or orchestration of customer journeys.
- Work closely with the 1:1 Marketing and Execution Channel Teams to deliver end-to-end customer communications.
- Be a key member of the Campaign Analytics team, supporting each other with peer reviews and knowledge sharing.
- Develop strong ability to translate data insights into practical business recommendations and communicate with stakeholders.
- Use SQL coding to Query databases.
- Ensure a high standard is applied in the design and development of campaigns, focusing on first-time Quality Assurance pass rate.
- Understand the legal, regulatory and policy requirements for usage of customer data, including customer opt-outs, consents & preferences, and privacy considerations.

**What we’re looking for in you **
- Experience in campaign tools (HCL Unica or similar)
- Experience in executing Marketing and Compliance Campaigns
- Ability to effectively manage and communicate to all stakeholders (technical and non-technical)
- Some knowledge of tools and techniques for analysis, data manipulation and presentation (e.g. SQL, Excel)
- Some understanding of Data warehousing or databases (e.g. Teradata, Oracle)
- Analytical and inquisitive mindset to continuously uncover campaign optimisation opportunities
- Strong ability to translate data insights into practical business recommendations
- Problem-solving capabilities.

**About Capgemini**

At Capgemini, we are more than just a business, we are a diverse global collective of strategic and technological experts who are passionate about finding ways technology can help our clients, our people and our communities get the future they want.

Our people are the key to making this vision a reality, which is why we have been recognised by the Australian Workplace Equality Index as LGTBQ+ ‘Employer of the Year’ and ‘Inclusion of Trans and Gender Diverse Employees’ for the past two years. We believe in creating a safe, flexible, and inclusive culture where everyone can bring their authentic selves to work, contributing to our inclusive culture and truly belong, and our staff-led community groups are a testament to this commitment. We are committed to being active allies for everyone.

We believe by combining the power of the latest technology with our human energy, we can drive sustainable thinking into our operations and the work we do with clients. Its why we are committing to becoming a carbon neutral business by 2025 and net zero by 2030.

Empower yourself with the knowledge and skills you need to succeed with our access to premier learning platforms, sought-after certifications and boundless development opportunities. You’ll be encouraged to gain at least 40 hours of training each year.

For over 50 years our values and ethics have been at heart of our identity. From our approach to ethics to the way we interact with one another, honesty, boldness, trust, freedom, team spirit, modesty, and fun guide and inspire all we do and have led to us being recognised as one of the World’s Most Ethical Companies by the Ethisphere Institute 10 years in a row.

**Our Commitment to Diversity & Inclusion**

**Information Security and Compliance**
- Ca

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