Digital Optimisation

2 weeks ago

Melbourne, Australia RACV Full time

RACV Head Office | Melbourne CBD
- Permanent full time | Hybrid working
- Competitive salary | Discount on RACV Products

**Great things start here**

Rethink, recreate and reimagine our digital future. At RACV, we’re taking big steps to transform our digital experience. And you can play a role in shaping it for our customers on the road, at our clubs and resorts, and in our retail stores.

**About the Opportunity**

Reporting to the Head of Digital Analytics & Optimisation the primary purpose of this role is to lead the delivery of optimisation-based services to inform RACVs Digital Strategy across digital analytics, tagging and optimisation. And to act as the insights lead across the digital analytics team.

Using your proven expertise in digital analytics and optimisation, you will provide structured and data-backed analytics solutions in the development of actionable insights. The role demands an innovative approach with a range of analytical techniques and technologies to develop true end-to-end views of the member experience and drive incremental improvement in the website through experimentation.

You will manage an Optimisation Specialist (FED) and provide coaching to junior analysts in the broader Digital Analytics and Optimisation team

**This could be just the right role for you**

Some of your accountabilities include:

- Lead the strategy and day to day operation of the Optimisation function with Design and Digital Experience, including prioritising, analyzing and playing back activities to the broader business
- Lead the delivery of hands on analysis of the digital customer experience and associated offline activity to uncover actionable insights and make the appropriate strategic recommendations.
- Support the delivery of activities that ensure DDEs digital analytics risk and compliance obligations are met
- Develop and provide thought leadership on long term digital analytics capabilities and strategy to best support the evolving needs of RACV
- Lead the growth of digital analytics capabilities across RACV including the adoption of Adobe Analytics to ensure value is realised by the business and data and insights are understood and acted upon

**What you’ll need to be successful**
- Relevant tertiary qualifications and extensive relevant experience; or an equivalent combination of relevant experience and/or education/training, with minimum degree level (or equivalent) and demonstrated in-depth numerical and analytical skills
- Substantial relevant experience in digital / marketing / customer analytics (indicative +3 years)
- Expert knowledge and experience of Adobe Analytics and/or Google Analytics
- Salesforce experience an advantage
- Understanding of AEM and how it relates to Adobe Analytics would be an advantage
- Strong analytical skills and attention to detail with an ability to deliver data-driven insights and recommendations to stakeholders
- Advanced SQL skills or proficient in SAS, R or equivalent
- Strong visualisation skills and an ability to present to a range of stakeholders using Adobe Workspace, Tableau/Power BI, Excel, Adobe Report Builder and Infographics
- Understanding of tag management solutions in the context of digital analytics reporting
- Exceptional verbal and written communication with proven ability to build and maintain strong relationships
- Proven ability to deliver results with mínimal supervision in accordance with stated timelines
- Proven understanding of digital transformation, responding adaptively to changing organisational priorities and an understanding of the impact of technological change
- Experience working in an Agile environment using either a Scrum or Kanban approach to delivery

**The RACV difference**

We champion diversity, work inclusively, and believe every new voice brings brilliant new ideas. Ready to reach your full potential? Join our team, where the work is more meaningful and making a difference beyond the work matters.

**Application process**

Submit your CV.
- Applicants will be required to provide evidence of their eligibility to work in Australia, and at a minimum be required to undertake police checks as a condition of employment. _
- . _
- All employees who may attend a worksite or any face-to-face work-related activity will be required to be fully vaccinated for COVID-19 as a condition of employment_
- ._
- How to apply:
- If you have **NOT** registered with our Online Application System, you can begin your Application

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