Digital Marketing Specialist

2 months ago

The Rocks, Australia Ansarada Full time

Ansarada is searching for a talented
**Digital Marketing Specialist** who loves all things digital. Working directly with the VP of Performance & Growth Marketing, you will play a crucial part in executing global marketing campaigns that drive new customer acquisition and revenue growth through our eCommerce channel.

**What's the job about?**

As the
**Digital Marketing Specialist** at Ansarada, you will take ownership of our digital presence across various platforms, including social media, search engines, and display networks. Your responsibilities will involve strategy, planning and executing paid digital media campaigns, optimizing their performance, and providing valuable insights through detailed reports.

We are looking for someone who has a proven track record of collaborating with sales and product leaders to generate revenue opportunities. With your creative mindset and strong analytical skills, you will contribute significantly to the growth and success of our products. At Ansarada, delivering exceptional experiences is at the core of what we do, and we value team players who thrive in a creative, dynamic, and ambitious marketing environment.

**Some of the key activities for this role are**:

- Define campaign KPIs, create reporting, analyse campaign performance, and provide recommendations to improve campaign performance
- Collaborate with agency partners to ensure goals and targets are on track and are met across all paid media channels
- Support the Growth team with targeting, awareness, selection, and activation initiatives to drive product-led growth initiatives
- Plan and perform multivariate A/B testing on landing pages and execute enhancements to conversion rates and campaign ROI
- Work closely with the content team to manage and maintain our company website, ensuring that it is up-to-date and optimized for search engines.
- Collaborating with other teams to manage our social media channels, including LinkedIn, Facebook, Twitter and Instagram by collaborating with the content team to create and curate engaging content, responding to comments, and growing our followers
- Support marketing operations initiatives in Marketo and Salesforce such as nurture campaigns, segmentation, lead management, and maintain data integrity

**We would love to hear from you if you**:

- have relevant experience in digital marketing for a similar company or within an agency.
- understand the online advertising ecosystem, platforms and technologies including; Google Ads, Meta Ads Manager, LinkedIn Campaign Manager
- experience working with marketing technology tools e.g Marketing Automation, CRM, Landing Pages, Customer Data Platform. Experience working with marketing agencies
- strong understanding of website management principles, including content management systems (CMS) like WordPress, HTML and SEO best practices.
- strong reporting and analytical skills e.g. Google Analytics, SEMRush, Power BI

**Who’s Ansarada?**
- We’re proud to be Great Place to Work certified Also, to be recognised as one of Australia’s Best Places to Work for Women and of course in Technology Come work with us and experience a workplace culture that values and supports all employees._

We’re the software the Pros in business use to protect and grow

At Ansarada, we are on a mission to bring order to organisational chaos to increase business value and help companies realise their potential by becoming greater forces for good and for growth.

We’re an Australian-founded SaaS platform that Companies, Investment Bankers, Lawyers, Accountants and Governments rely on for securely managing critical information, workflow and collaboration in high stakes processes like mergers & acquisitions (deals), risk management, compliance, board governance and procurement. We are a global company with clients based in 180 countries.

Ansarada was built on a foundation of sophisticated simplicity, which trickles down to how we work. Help us to create what’s next to inspire smarter, more ordered and responsible businesses globally

**What’s in it for you?**
- We are a Great Place to Work certified company (for 12 years in a row) which means we have an awesome work culture and are committed to providing the best possible experience for our employees
- Be part of something bigger We live our ‘Care’ value in everything we do, from our commitment to 1% profit Adara pledge to help others.
- Join our Certified Maxwell Leadership Program, get a Kindle with an allocated budget to buy books and time to read + many more opportunities to learn and grow
- State-of-the-art offices with barista coffee machine, gym, beer on tap, unlimited snacks, pool table and swings
- Subsidised health insurance and generous paid leave entitlements, including parental, birthday, community and anniversary leave
- A generous stock ownership scheme
- Flexible work environment (hybrid model), open-door policy and a casual environment
- Many other great compensat

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