Digital and Social Specialist

2 weeks ago

North Rocks, Australia NextSense Full time

Posted: 30/06/2023

Closing Date: 28/07/2023

Job Type: Permanent - Full Time

Location: North Rocks

Job Category: Marketing & Communications

**Our Purpose and Ambition**

NextSense is a not-for-profit organisation supporting people across Australia who are deaf, hard of hearing, blind or have low vision. We know what it means to lead the way—we’ve been breaking boundaries for more than 160 years and expanding our services since we opened in 1860. A registered NDIS provider, we work with children, adults, and their families to educate and create an individual program of care that meets their unique needs and helps them achieve their goals and potential.

We’re pioneers in telepractice and children’s education, we run Australia’s largest cochlear implant program, and we’re experts in delivering allied health services and therapy for children, adults and their families. We’re also building the next generation of experts in sensory disability through our university education program, and we conduct world-leading research.

Working here means making a real difference in a place where our relationships with each other, our clients and our partners come first. Our team of more than 400 staff members helps more than 10,000 people every year and we have exciting plans to grow and develop our organisation as we build our new best practice centre for innovation on the Macquarie University campus due to open later this year.

**The Role**

NextSense has an exciting opportunity for an experienced and collaborative Digital and Social Specialist to join our team at our brand new centre for innovation on the Macquarie University campus. If what drives you is keeping on top of the ever-changing digital and social landscape, analysing and improving digital and social platforms, and improving digital journeys and social engagement—we want to hear from you. This permanent full-time role reports to the Head of Brand and Marketing and has a real opportunity to build what’s next for the NextSense digital platforms.

To be successful in this position, you’ll be passionate about continuously improving the website experience for our users, and effectively engaging with and growing our audiences on our social channels. The role provides a good mix of content, analytics and overseeing technical work to improve functionality. You’ll make a difference in this role by:

- Managing all NextSense digital marketing platforms, including websites, social channels and e-commerce, and digital platforms for acquisition and fundraising purposes.
- Leading and delivering against the NextSense social strategy—continuously looking for ways to optimise and grow our channels by advancing the strategy, developing content, scheduling, and reporting.
- Effectively managing the day-to-day operations of the organisation’s social scheduling platform, ensuring posts are scheduled and align with the content strategy, and content aligns with best practice for each platform.
- Taking responsibility for the management, maintenance, and optimisation of the organisation's website to deliver a positive user experience, and to continuously improve its ability to drive lead generation and repeat visits, through content and functionality updates.
- Developing website reporting and analytics using GA4, measuring against performance benchmarks and digital KPIs.
- Managing external agency partners to provide technical website support and projects as needed.
- Develop and execute the organisation’s strategy to maximise the effectiveness of the NextSense Google Grant, driving SEO and SEM, working with external agencies as required.
- Work collaboratively with Marcomms and other areas of the organisation on third party website integrations, and to improve the user experience for their web pages.
- Knowing and advising on engaging methods for delivering digital content on existing and emerging platforms, ensuring the user experience is at the centre of planning.
- Work collaboratively and provide advice to colleagues in Marketing and Communications to develop social and website content, suitable for each channel and audience.
- Work collaboratively with external agencies and within Marketing and Communications to ensure a consistent and effective digital experience from paid campaigns.
- Actively foster a culture of continuous learning and improvement in the marketing team and more broadly within NextSense.

**What we can offer you**
- Competitive remuneration
- 100% salary packaging allowing you to increase your take home pay
- Extensive personal/carer’s leave
- 2 weeks paid leave over Christmas in addition to 4 weeks annual leave
- Paid parental leave of 14 weeks for primary carer and 6 weeks for secondary carer
- Collaborative work environment
- Wellbeing program including Employee Assistance Program
- Flexible working arrangements

**Desired Skills and Experience**:
**To be successful in this role you'll need to demonstrate you meet the f

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