Digital Account Based Marketing Specialist
2 weeks ago
Ansarada is seeking a **Digital Account-Based Marketing Specialist** who is passionate about achieving results and establishing meaningful connections with our customers.
**What's the job about?**
In this role, you will have the opportunity to directly impact revenue growth by generating demand and accelerating sales cycles through the execution of digital marketing programs for named accounts.
Your creativity and strategic thinking will be crucial in developing industry-focused programs that align with the ABM team's objectives and cater to the unique needs of corporate teams. With your exceptional communication and organizational skills, you will be responsible for orchestrating engaging face-to-face meetings, creating compelling content, and implementing digital campaigns that drive pipeline goals for the corporate team.
This is your chance to become a vital part of a dynamic team committed to driving business success - so come join us
**Some of the key activities for this role are**:
- Work with the ABM Deals Lead, sales team and customer success to identify new programs, activities, tools, and processes to create, and implementing a rolling 6-month marketing plan.
- Plan, create, and execute personalised, industry-focused marketing campaigns and events across key named accounts.
- Play a key role in building up our organisation's digital corporate strategy.
- Track and report on all levels of pipeline metrics, including qualified sales opportunities, pipeline, and bookings contributions.
- Communicate and advocate for all marketing initiatives, new collateral, website tools, customer success stories, and upcoming events to the regional sales team.
- Collaborate with teams to drive pipeline progression of prospects from MQLs and SQLs, through to closed won revenue.
- Run, manage and attend marketing events e.g., Drinks Receptions, Dinners, sports and spa days.
- Represent Ansarada at sales meetings to build better relationships with customers and provide personalised follow-up
**Experience that will help you achieve success in this role**:
- Ability to leverage the unique characteristics of SaaS offerings.
- Have been in the same or a similar role.
- Experience targeting corporate accounts and understanding the nuances.
- Excellent communication and interpersonal skills - are highly organized and can manage multiple projects simultaneously.
- Confident in defining target personas, building messages and aligning stakeholders to execute a multi-touch marketing plan to drive pipeline progression of suspects and MQLs, SQLs, and closed won revenue.
- Thrive in a high-energy creative and metric-driven marketing team environment and are flexible and versatile to help your fellow Marketing team members.
- Super curious, super creative, and customer-obsessed marketer.
- Ability to develop and deliver cohesive event strategies, including messaging, audience and execution.
- Able to work global hours and are open to interstate travel.
- Previously worked with a Marketing Automation system e.g. Marketo, MailChimp, Hubspot, and Salesforce.
**Who’s Ansarada?**
- We’re proud to be Great Place to Work certified Also, to be recognised as one of Australia’s Best Places to Work for Women and of course in Technology Come work with us and experience a workplace culture that values and supports all employees._
We’re the software the Pros in business use to protect and grow
We’re a SaaS platform that companies, advisors and governments rely on for securely managing critical information, workflow and collaboration in high-stakes processes like deals, risk, compliance, board governance and procurement. We're the software relied upon by business pros in over 180 countries.
Our mission is to raise and protect every company's potential by engineering powerful but simple software that gives our customers confidence in every business decision. We only achieve this through our world-class teams who are based in the main hubs across Sydney, Ho Chi Minh, Chicago, Amsterdam and London.
We care about the customer, and we exist to nurture their business potential. We love solving BIG problems and creating SIMPLE solutions for them. We love the challenge and are looking for people who are courageous, passionate, curious and collaborative.
**What’s in it for you?**
- We are a Great Place to Work certified company (for 13 years in a row) which means we have an awesome work culture and are committed to providing the best possible experience for our employees
- Be part of something bigger We live our ‘Care’ value in everything we do, from our commitment to 1% profit Adara pledge to help others.
- Join our Certified Maxwell Leadership Program, get a Kindle with an allocated budget to buy books and time to read + many more opportunities to learn and grow
- State-of-the-art offices with barista coffee machine, gym, beer on tap, unlimited snacks, pool table and swings
- Subsidised health insurance and generous
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