Marketing Campaign Specialist

2 months ago


Melbourne, Australia McMillan Shakespeare Full time

The McMillan Shakespeare Group (MMS) is a trusted provider of salary packaging, novated leasing, disability plan management and support co-ordination, asset management and related financial products and services. From our origins in 1988 when we created Australia’s salary packaging industry to today, MMS has a proud history of innovation and exceptional service.

Through our subsidiaries, we offer a breadth of services and expertise designed to responsibly deliver superior long-term value to our clients and customers, which include Federal and State governments and some of the largest public and private sector, health and charitable organisations.

At the heart of achieving this mission is our team. Driven by a passion for the work we do, we work together with our customers to make a real difference to people’s lives.

In your full-time permanent Marketing Campaign Specialist role you will report to the National Marketing Manager.

The role can be done from Melbourne or Brisbane, 2 days in the office (both offices in the CBD) and 3 days from home.

You will sit in the B2C Marketing Acquisition team of 5 and work as part of the Group Remuneration Services (GRS) business to deliver brand awareness, education and drive leads into our Maxxia and RemServ brands (Salary Packaging and Novated Leasing.)

Working in close partnership with our internal studio and digital teams, you will be responsible for the development, implementation and reporting on the integrated consumer marketing and communication campaigns across Maxxia and RemServ.

This is a great role for someone who is data driven, believes in digital first, wants to make an impact, loves variety and thrives in a faced paced environment.

The Role:

- Delivering end-to-end omnichannel marketing campaigns outlined in the B2C Marketing plan, on time and within budget
- Develop and maintain campaign project plans
- Engage with all key stakeholders throughout the planning and activity process
- Managing compliance and approval sign offs
- Oversee the campaign execution across all channels including, but not limited to print, social, SEM, web, eDM, ATL, and event activation
- Delivering insightful, actionable, data-based post implementation reviews
- Other reasonable marketing tasks as required

You will bring:

- Tertiary qualifications in Marketing or a related Business discipline
- 5+ years experience in large, multi-channel campaign execution - experience in financial services or other highly regulated industries is well regarded but not essential
- A preference for a fast-paced environment in a high-performing team
- A can-do attitude with strong problem-solving skills and a willingness to learn and develop as a marketer
- The ability to multitask, prioritise and manage time in accordance with deadlines
- Attention to detail
- The capacity to think like a customer and make complex products seem simple
- The ability to translate customer and business insights into effective campaigns
- A good understanding of the creative development and media planning process
- The ability to write comprehensive briefs and managing approval processes
- A demonstrated ability to partner and collaborate effectively with stakeholders and external agencies to establish strong professional relationships
- A strong understanding of the importance of tracking campaigns to use insights to forecast campaign targets
- Experience in campaign management across multiple channels
- Experience in translating campaign performance data into actionable insights to improve the ROI on future campaigns

What we can offer you:
- Our strong people-first culture- Flexible/hybrid working to enhance your work/life balance- Novated lease benefits and discounts- 12 weeks Paid Parental leave and access to our Parents Portal- Exempt Employee Share Plan- Paid Income Protection Insurance under MMSG default Super plan- Access to a broad range of learning and development programs- Career break and volunteering leave- Access to Employee Assistance Program and annual Flu vaccination- Lifestyle Rewards program

As an employer who embraces Diversity, Equity & Inclusion, we hold a collective commitment to foster an environment where all differences are valued and respected. We encourage Aboriginal and Torres Strait Islander people, individuals from all backgrounds, including those caring for and living with disability to apply.



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