Campaign Manager

2 months ago

Melbourne, Australia Hub Australia Full time

Work in a tight knit, collaborative and fun team
- Be apart of exciting and creative projects
- Great company benefits on offer

**Campaign Manager**

**Reports to**: National Marketing Manager, Hub Australia

**Start date**: February 2023

**Location**: Sydney/Melbourne

**Employment type**: Permanent Full Time

**Ordinary hours of work**: 38 hours per week. In addition to ordinary hours of work, you are expected to attend the biannual strategy gathering.

**Salary**: To be discussed at interview stages.

**About Hub Australia**

Hub Australia provides premium workspaces, business networks, and services across 13 locations in Sydney, Melbourne, Brisbane, Canberra and Adelaide.

Founded and headquartered in Melbourne, Hub has grown to become the largest privately-owned coworking operator in Australia, with over 100 staff and 6000 members ranging from small business and government to non-profit and corporations.

Established in 2011, Hub is a Certified B-Corporation and the first coworking space in Australia to be certified Carbon Neutral with Climate Active. Hub is a fun, energetic, and dynamic environment with plenty of room for growth - as we continue to build the best place to create, share, and work with others, there’s a perfect place for you to grow with us.

**Your Role**

The Campaign Manager will work closely with the marketing team to provide support across a variety of acquisition marketing activities, focusing specifically on B2b lead generation for our locations.

**Responsibilities**
- Lead multiple marketing campaigns including planning, campaign timelines, production and agency management, and final execution via digital and non digital channels (ie. eDM, social media, website, outdoor, ads etc.)
- End to end management of campaigns to constantly monitoring performance and reactively changing assets if needed, report on marketing campaign results, conduct a post campaign analysis and provide suggestions to ensure optimum results
- Primary contact for all assigned campaigns, communicating regular with key stakeholders from planning discussions, to defining campaigns and ongoing tweaking and reporting - confident to take the team on the journey and get buy-in along the way
- Develop strategies and campaigns that increase touch points in the lead acquisition journey to optimise conversion rates
- Analyse industry trends, market conditions and competitors’ marketing tactics to identify new and innovative tactics via experimenting, continuous improvement or innovation
- Manage campaign budgets in conjunction with the National Marketing Manager to ensure effective ROI
- Work with our CRM to gain actionable insights from data sets and develop effective data-driven customer lead acquisition strategies
- Copywriting for sales; covering a range of advertising, projects and initiatives in conjunction with the content and copywriting lead
- Work with internal studio team to direct design and creative for sales collateral
- Manage third party property listing sites; promotional offers and update communications
- Developing more targeted communications to nurture sales leads by using smarter data and continue persona development in collaboration with the wider marketing team
- Manage competing priorities of different internal stakeholders such as, Sales and Operational teams.

**What we’re looking for**
- Tertiary qualification in Marketing, Communications, or other relevant discipline
- Experience in managing and executing B2B marketing campaigns that combine multiple channels
- Experience in running, implementing & managing Google, Social Media ad campaigns
- Understanding and working knowledge of sales and marketing automation systems - Hubspot a plus
- Ability to work autonomously, own and report on your campaigns to a high level
- Excellent stakeholder management skills

You’ll have exceptional attention to detail and be willing to jump in and assist with a variety of marketing projects, working independently to achieve set tasks or within the wider team to collaborate and brainstorm ideas. You’re a natural project manager - this role will deliver campaigns to generate business leads to support our growing number of locations across Australia. We’re a high performing team with a close-knit culture.

**Important Metrics**
- Marketing qualified leads
- Conversions
- ROI
- CRM Analytics
- Website conversion rates

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