Big Bash Leagues

5 months ago

East Melbourne, Australia Cricket Australia Full time

Big Bash Leagues - Social Media Lead

Working for Cricket Australia means that you become a part of Australia’s proud history and help us look toward the future. We are seeking to drive bold, transformative change in digital experiences, junior participation, culturally diverse inclusion, gender equality and sustainability, re-imagine the W/BBL, build player connection through storytelling and play our part in developing the game globally.

Our purpose is clear; to unite and inspire everyone to love and play cricket. Cricket is so much more than just a game; it brings people together and binds us all through our shared experiences.

This is your opportunity to join a purpose led organisation that truly makes a difference to Australians.

ABOUT THE ROLE

The ever-exciting KFC Big Bash League and Weber Women’s Big Bash League are looking for a fresh voice in the form of a Social Media Lead. Working within our Digital, Marketing and Communications department, we’re looking for someone to execute a high-quality social media presence across BBL and WBBL social media channels in order to further the connection between young Australians fans and the most exciting entertainment prospect in Australian cricket.

Reporting to the Social Media Team Leader you’ll be responsible for:

- Year-round daily administration of the Big Bash social media channels and execution of social media campaigns from ideation to publishing.
- Producing innovative and creative content across each of the Big Bash social media channels to engage existing and prospective fans.
- Offering insights and execution in helping Big Bash sit at the forefront of CA’s Gen Z-focused audience-growth strategy.
- Ensure supporting season and casual resources are supported and aligned to Big Bash content plans, tone of voice, and objectives of the league and its social channels.
- Working collaboratively with other functions of the business, in particular offering support to the broader social media team on other CA-owned channels.

WHO WE ARE LOOKING FOR
- 3+ years’ experience working in digital content and/or communications team and managing social media communities.
- Ability to think quick and interpret key moments as potential content opportunities, capturing high-quality content on the fly.
- Highly proficient using Adobe editing products such as Adobe Photoshop and Adobe Premiere Pro.
- A keen eye for emerging social media platforms and trends.
- Strong written communication skills, outstanding attention to detail and the ability to multi-task.
- An excellent knowledge of cricket.
- An understanding of digital and social media analytics.
- Excellent stakeholder management skills.

WHAT’S IN IT FOR YOU?

Our employees at Cricket are gifted an additional week of leave at the end of the season As a CA employee, you will also have other benefits including:

- Tickets to the Cricket for you to take your friends and family and experience Australia’s favourite game
- A flexible working environment, meaning we strike the balance of what you need and what works for the business (this isn’t limited to working remotely)
- Discounts from our partners such as ASICS and salary packaging options
- A multitude of leave types including paid parental leave and volunteer leave

THE IMPORTANT STUFF

Cricket is a sport for all Australians and our workplace reflects that. We recognise our differences are our strength and a diverse and inclusive workforce is fundamental to our success. We strongly encourage Aboriginal and Torres Strait Islander people, people from culturally and linguistically diverse backgrounds, people of colour, women, LGBTIQ+ people, people with diverse religious beliefs and people with a disability to apply.

Australian Cricket, including Cricket Australia, is committed to being a child safe organisation and requires all team members to hold a valid Working with Children Check.

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