Social Media

1 month ago

Alexandria, Australia Accent Group Full time

Nude Lucy is a leading Australian fashion brand that prides itself on cultivating timeless & premium wardrobe essentials inspired by a relaxed way of life. Our brand and team culture are an instrumental part of our identity, and we develop this by seeking talented, creative & like-minded individuals who live and breathe the Nude Lucy ethos. We pride ourselves on providing a work environment which is dynamic, encouraging & collaborative. Our team is our most important asset.

**About the Role**:
**Your key responsibilities will include**:1. End-to-End Channel Ownership**:

- Collaborate with marketing team to create a social media calendar.
- Monitor and report on key metrics that supports brand growth and sales.
- Assist in the development and management of social media marketing and influencer marketing strategy.
- Take end to end ownership of Nude Lucy’s primary social media channels, including but not limited to Instagram, Facebook, TikTok, and Pinterest.
- Develop and implement channel-specific strategies to drive reach, engagement, followership, and brand loyalty.

**2. Content Creation**:

- Develop and create compelling, on-brand content for Nude Lucy across multiple social media platforms. (Instagram, TikTok, Pinterest & any new emerging social media channels)
- Be able to identify, create, edit and post still life and video content to ensure we are reactive and first to market across our social channels.
- Where required collaborate & brief our graphic designer to produce visually appealing graphics, videos, and other multimedia content.
- Sample Management:

- Manage product samples, ensuring timely delivery and coordination for photoshoots and promotional activities.
- Work with our brand partners to request & return samples

**3. Reactive to Social Media Trends**:

- Stay abreast of the latest trends on TikTok and incorporate relevant content into the overall social media strategy.
- Leverage TikTok & Meta features and algorithms creatively to enhance brand visibility and resonate with the target audience.

**4. Working with KOLs and Influencers**:

- In collaboration with Nude Lucy’s PR agency, identify and build relationships with Key Opinion Leaders (KOLs) and influencers
- Collaborate with Nude Lucy’s PR agency on influencer marketing campaigns to amplify brand reach and engagement.
- In collaboration with PR and the marketing manager, plan and execute events with our community of KOLs to support store opening and product launches
- To be successful you will ideally have the following experience / qualifications:

- Proven experience in social media marketing, with a focus on fashion or lifestyle brands
- Live and breathe TikTok & Instagram with your foot always on the pulse
- Strong understanding of fashion culture and trends.
- Proficiency in content creation tools and platforms.
- Experience working with influencers and managing partnerships.
- Excellent communication and interpersonal skills.
- Proficiency in reporting and understanding of key social media metrics.

At Accent Group Limited we are committed to creating an inclusive workplace that promotes and values diversity and inclusion. We believe in the diversity of our people across age, gender, identity, race, sexual orientation, ethnicity, physical and mental ability. We strive on creating an equal employment environment where everyone from any background can be themselves. The Accent Group acknowledges, and pays respect, to the Traditional Owners and ongoing custodians of the land. The Aboriginal and Torres Strait Islander and Maori people.

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