Brand Manager, Movember

6 months ago

Melbourne, Australia Creative Natives Full time

**Feeelance Brand Manager - 3 month contract**:
***Purpose of position**:
The Brand Manager is a member of the **Brand & Content** team within the **Movember Experience Team**. Taking direction from the Head of Brand, they are responsible for implementing Movember’s brand strategy. They are the owner of Movember masterbrand and sub-brand guideline documents and lead brand approval processes across the business. They ensure work coming from Movember Studio and our external partners consistently meets (and exceeds) our brand standards and educate and empower teams across the business to take on levels of ownership of the Movember brand.

**Major responsibilities of position**:
**Brand planning and strategy**Assist in the development of new product brand creation, brand identity, style guides and guidelinesSupport wider Brand & Content team by responding on brand-specific Studio brief tickets with strategic recommendations ahead of the creative team commencing e.g. new product/initiative logo creation, partnership merchandise etc.Supporting with the development of project-based brand activities e.g. Mo LiveOwn the evolution of Movember’s Style Guide, building additional guidance for areas including brand architecture, sub-brand/initiative logo creation, events, iconography, illustration style, co-branding etc.Regularly review existing product brand performance and requirements and evolve brand identity and documentation if and as requiredAnalyse brand health tracker research for learning and opportunitiesAssists the Head of Brand in operationalising Movember’s brand strategy, aligning and energising the organisation around the brand’s positioning and direction

**Central brand solutions for Movember**-
Support the set up and rollout of the DAM project and update to the Production Toolkit, ensuring all photography and video assets we share with internal and external parties are on brand

**Upholding brand standards globally**Champion and drive brand standards internally via the development and communication of the right tools, processes, education and empowermentExecute brand review processes across the organisation, ensuring brand integrity across all internal and external campaigns, communications, collateral and productsTake ownership of updates, management, maintenance and internal communications of Movember’s central brand repository, the Mo ZoneTake ownership of the maintenance and improvement of the Brand pages on Movember’s intranet, supporting the wider business in how to best utilise brand assets in their day to day roles and answer brand questions themselves when possible-
Point person for brand review of all creative work created outside of Movember Studio e.g. for activations and events.Review priority men’s health subbrand documents and assets (eg. Speakeasy, Ahead of the Game, Men in Mind, True North) and build out clear guideline documents to support XD and Studio teamsAssist the Social Media team in proofing content from a brand POV. Reviewing video, stills and post copy for global and local channel social to ensure brand and tone compliance.Support Campaign leads with clear brand guidance to ensure campaign creative concepts are consistently applied and interpreted across partner assets. Ensuring the co-branding/co-creations balance is correctly managedWork alongside the Partnerships team to ensure existing local partner style guidance is followed and documentation remains up to dateSupport Head of Brand with the brand review of merchandise and other brand collateral created both in house and by partnersAct as the brand point person for health literacy campaign concepts e.g. PCAM, WSPD, brand approving the ideation and hero asset rollout

For more information and to apply, reach out to Steph:

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