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Brand Engagement Manager- Maybelline New York

4 weeks ago

Melbourne, Australia L'Oreal Full time

You will be responsible for the social media & communications Masterbrand strategies for Maybelline New York & essie. Creating positive and personalised relationships that drive 100% brand love and engagement, including activities that
contribute to the overall brand strategy & objectives.

**ABOUT THE JOB**
- Defines and executes the strategic social marketing and communication activities and prioritisation across each brand for both online and offline to develop a cohesive and consistent Masterbrand voice.
- Analysis of consumer decision journey, online behaviours and online/offline touchpoints to understand consumers (behaviours and engagement levers), be consumer-centric, personalise content, improve user experience and maximise digital marketing, communication and commercial opportunities
- Maps the influencers ecosystem via collaboration with the BBL’s and monitors digital media investments and ROI with relevant brand team members.
- Leads the Maybelline & Essie content calendars Masterbrand always on content calendar to ensure relevant and appealing content (leveraging SEO & social trends intelligence) that is consistent across platforms, segmentations, audiences and touchpoints as well ensuring seamless integration with brand ATL activity.
- Taking briefs from the brand team, leads and manages brand led PR events, influencer activations and PR send outs to maximise PR value, share of engagement and buzz.
- Builds two-way relationships with media, consumers and influencers through communications and digital touchpoints, points of sales and events
- Build and maintain authentic relationships with our key brand ambassadors, partners & KOLs through regular communication and engagement.

**ABOUT YOU**
- Ideally you will have deep marketing & communication expertise with a strong customer experience orientation and data driven digital focus.
- You will have previous experience in dealing with media agencies and influencers & the development of social strategy & TTL campaign development
- You will be an excellent communicator to engage and deal with various internal and external stakeholders
- You must be self-motivated & driven to be able to drive your own results and manage your time efficiently
- You will be obsessed with consumer centricity & the social/advocacy landscape

**ABOUT THE PERKS**
- Hybrid working - WFH and from our newly renovated St Kilda Rd office
- Career development opportunities - Learning weeks| regular Connect conversations |Weekly webinars
- Product allowance/discount across entire L’Oreal portfolio of 31 brands

**ABOUT MAYBELLINE NEW YORK**

Maybelline New York is the number one makeup brand in the world and is available in over 120 countries. By combining technologically advanced formulations with on-trend expertise and New York edge, Maybelline New York’s mission is to offer innovative, effortless, and affordable cosmetics for everyone.

**ABOUT ESSIE**

essie is the go-to nail brand for salon professionals, beauty junkies, industry insiders, celebrities and fashion icons around the world. America’s nail salon expert, essie aims to inspire a love for the manicure experience with a wit and style that touches people everywhere. essie remains centre stage on runways around the world, offering highly anticipated colour collections that drive trends season after season. The salon-quality formula and catchy, whimsical names have led to the creation of thousands of shades. For more than 35 years, essie has been a colour authority and leader in nail luxury, committed to high quality standards with an award-winning line of nail polishes and nail care products. Started in 1981 by our namesake Essie Weingarten, essie continues to delight the colour-obsessed with a love shared all over the world.
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