Brand Manager, L'Oréal Paris
4 weeks ago
In the L'Oréal Consumer Products Division, our mission is to democratize the best of beauty, which means bringing beauty to all. And for us, beauty must be sustainable.
The Consumer Product Divisions holds the world’s beauty brand with L’Oréal Paris, the makeup brand with Maybelline New York, the natural brand with Garnier, and NYX Professional Makeup. The CPD division is L’Oréal groups largest division made up of k employees worldwide.
We are recruiting for a Brand Manager for L’Oreal Paris, reporting into the Brand Business Lead. In this role you will define and execute the strategic marketing plan for L’Oréal Paris Cosmetics: Eye Category, and work collaboratively within the broader marketing team.
ABOUT THE JOB
Collaborate with internal and external stakeholders to build broader brand and product strategy to drive brand awareness and sales.
Drive growth of core brand portfolios via advocacy, paid media, digital & e-commerce as well as ATL, BTL advertising Lead the customer brand strategy, working hand-in-hand with the commercial team and monitor the implementation of retail material Own the brand guidelines to guarantee the brand identity, ensuring that all actions are in line with a sense of purpose while nourishing the brand Manage the collection and analysis of consumer market insights and competitors, sharing findings with Senior Management to ensure the consistency of new product development. Drive digital brand growth through a solid consumer engaging media, social platform, PR and digital strategy and activations. Understand the market & customers clearly through conducting analysis and reports which enable you to quickly react to changing trends and use insights to influence organization and unlock growthABOUT YOU
You will have experience in end-to-end marketing brand execution & trade marketing experience You will have previous experience in a similar role within the beauty industry and with an understanding of consumer products You must have proven success in managing A+P budgets with ROI delivery & sales outcomes from campaigns initiated. You will have previous experience in forecasting and data analytics is essential You will have previous experience in dealing with media agencies and briefings You will be an excellent communicator to engage and deal with various internal and external stakeholders You must be self-motivated & driven to be able to drive your own results and manage your time efficiently.ABOUT THE PERKS
Profit Share, Life insurance and Income Protection On-site gym, on site café & on site staff shop at our St Kilda Road head office Access to Health & Well-being programs throughout the year Corporate & Staff discounts as well as annual product allowance to useABOUT L’ORÉAL AUSTRALIA & NEW ZEALAND
The L'Oréal Groupe in Australia & New Zealand has a portfolio of complementary brands, and a common purpose - to create the beauty that moves the world. Our goal is to offer every person the best of beauty in terms of quality, efficacy and responsibility to satisfy all beauty needs. We understand that everything we do can have a meaningful impact and we strive to remove barriers, support flexibility and championing inclusivity. We acknowledge the Traditional Custodians of the lands where we work.
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