Youtube Thumbnail Strategist

5 months ago

Melbourne, Australia Spawnpoint Media Full time

**Who We Are**:
Spawnpoint Media is the leading media production company that creates content and manages massive YouTube channels and media brands in gaming and Minecraft with over 8 million followers, 2 billion views and over 18 thousand years worth of content watched by audiences around the globe

We strive to maintain the soul, love, joy and personality of children in our content to inspire and support them through teaching positive social, creative and academic skills and values. We believe in empowering people in our team and giving them opportunities for personal growth in an industry they love. We are committed to always provide value back to our audience and our team through high-quality content.

**Who You Are**

Our team is seeking a talented thumbnail strategist for Spawnpoint media; who can write and strategize thumbnail designs across our span of channels, including Roblox, Minecraft, Reaction, and more. You should have a deep understanding of what makes a thumbnail clickable to different audiences, as well as keeping up to date with the latest trends in thumbnails and children’s pop-culture.

**Your Responsibilities and Skills**
- Write detailed thumbnail briefs for the designers to follow in creating the design.
- Analyse key YouTube metrics and analytics (including AVD, CTR, Impressions, AVP, etc) to determine successful content elements and identify areas for improvement.
- Analyse our competitors and successful thumbnails to keep up to date with what's working.
- Use Photoshop to make touch ups and any final changes to thumbnail designs.
- Implement and integrate current children’s trends into your thumbnails,
- Work with the writing department to connect the thumbnail with the video.

**Requirements**:

- At least 1-2+ years of experience in Photoshop.
- Good english and writing skills.
- Knowledge and understanding of what makes clickable thumbnails.
- Experience and understanding in YouTube Analytics and key metrics (AVD, CTR, Impressions, etc)
- Great communication and activeness.
- Ability to meet and understand deadlines.
- Ability to understand feedback and act on it.
- Knowledge and understanding of Minecraft, social media and pop-culture trends.

**Preferable Additional Skills**
- Experience with your own YouTube channel.
- Worked with large creators for thumbnails, in the YouTube industry previously.
- Experience in other Minecraft/YouTube industry-specific roles (Builder, Editor, Animator, Actor, etc)

**Spawnpoint Perks**:

- Attractive Remuneration
- Spawn Points KPI bonus Program
- Training & Development
- Career Progression

**Our Offer

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