Product Marketing Manager
4 weeks ago
**Company Description** Are you ready to be a big part of something big?**
At carsales, we're all about making buying and selling a great experience. For 25 years we’ve been evolving with the new economy to help people choose how they move today and tomorrow.
When it comes to your career, we want to provide big opportunities to help you make a big impact. But for this to be possible, we strive to feel small. Small enough to quickly change tack, small enough to learn from different departments and small enough to connect authentically with leadership.
Not something you’d expect from one of the country’s biggest tech companies, is it?
And one of the best parts? We give you the autonomy to choose the working location that best suits your lifestyle - Office, Hybrid or Anywhere.
**What’s on offer**:
- A place where you can move your career forward, where you’ll be continuously backed to make new ideas happen, and the chance to do work that makes real, significant impact in the world.
- We’re proud to be recognised as one of Australia’s Best Workplaces by Great Place to Work®, an AFR BOSS Best Place to Work, a Family Friendly Workplace, and WGEA Employer of Choice for Gender Equality.
- The support of a highly engaged, high-performing team including a leadership team that’s you’ll actually have face time with.
- 18 weeks paid parental leave for primary caregivers, four weeks paid secondary caregivers leave, six weeks paid gender affirming care leave.
**Job Description** What you’ll do**:
This is your opportunity to join carsales as a **Product Marketing Manager**. Working within the Marketing, Customer and Content team, this position plays a pivotal role in bridging the gap between product development and market adoption.
In this role you will collaborate closely with the product and product design teams to ensure that marketing strategies align with product development and design efforts, helping to create a seamless and user-centric experience.
- Develop and execute comprehensive go-to-market plans for features and products, considering user needs and expectations.
- Define clear product positioning and messaging that resonates with our consumer segments, effectively communicating the value and benefits.
- Identify and understand the various segments within our consumer portfolio, including buyers, sellers, and website/app users, and tailor marketing strategies and seasonal promotions accordingly.
- Work with relevant teams to create engaging and informative content to better educate consumers and drive product engagement
- Collaborate across teams to conduct research and analyze data on market trends, customer behaviors, and competitor activity, to inform and optimise on product and marketing decisions
**Qualifications** What are we looking for?**
- Demonstrated inclusive and interpersonal attributes that connect you to our behaviours (we change the game, we own it, we step in, we are curious, we don’t take ourselves too seriously).
- A highly collaborative, problem solver who can see the big picture and think strategically
- Proven track record of developing and delivering end-to-end GTM plans that deliver on business objectives
- A self-starter who is comfortable working autonomously, can prioritise effectively and work across multiple projects simultaneously
- Exceptional ability to tell stories through data and design, to stakeholders at all levels, from coordinators to executives, and from non-technical stakeholders to technical stakeholders
- Proficient in “in-product” communications platforms
- Extensive experience with large scale consumer-focused brands
**Additional Information** A few other things we want to let you know about...**
We know how important keeping that balance between work/life is and have a range of flexible working options on offer, including part time work. We are open to this conversation during our recruitment process - if you want to know more just ask.
We are a proud Circle Back Initiative Employer which means we are committed to responding to every job applicant.
**So come and join our team - because every role is a big role in our plans to go big.
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