Product Marketing Manager

2 weeks ago


Melbourne, Australia Swinburne University of Technology Full time

The Product Marketing Manager reports to the Head of Brand & Marketing and is the key point of contact between the Marketing and the Swinburne Delivery Areas (schools, departments, research, etc.) and other key stakeholders within the university (Product & Pricing Team, Communications team etc.). They are responsible for building and maintaining successful working relationships between the Marketing department and key stakeholders, with particular focus on schools and vocational education departments, ultimately delivering a high level of marketing services, both strategic and operational, to the broader organisation.

The Product Marketing Manager is responsible for understanding and defining brand, recruitment, admissions and market engagement challenges in relation to their defined product portfolio. Product portfolios include all products that logically sit within a study area and cover all levels of qualification within that study area - from certificate through to postgraduate. Each product portfolio will include multiple study areas. Product Marketing Managers will prepare market analysis to support product management and development opportunities and produce marketing strategies to promote these products appropriately to market &/or integrate into the overarching Marketing strategy. They will work collaboratively in developing solutions that enable Swinburne and its constituent academic and teaching units to meet quality and growth targets.

The Product Marketing Manager is responsible for understanding the stakeholders’ marketing requirements and delivering an appropriate solution that takes into consideration the overarching organisational brand and marketing strategy, resource availability and contribution to achievement of organisationalKPIs

**About You**
To be suitable for this role you will need to have experience in the below key accountabilities:

- Demonstrated ability to achieve successful outcomes in a marketing role. Including strong capacity for innovation.
- Proven experience in the analysis and management of complex marketing issues to deliver financial growth and brand credibility in domestic markets
- Demonstrated ability to manage complex financial, human, physical and IT resources to achieve strategic and operational goals.
- Demonstrated strong leadership and relationship management skills including evidence of building credibility andhigh levels of trust and confidence with colleagues and stakeholders to deliver effective business outcomes
- Demonstrated ability to implement contemporary management practices to achieve business goals and objectives, in particular those related to team management, change, finance/budget and ambiguous, rapidly changing operating environment

**Qualifications**
- Postgraduate qualifications in Marketing or progress towards Marketing postgraduate qualifications and extensive relevant experience; or extensive experience and management expertise; or an equivalent combination of relevant experience and/or education/training

**About Swinburne University of Technology**
Swinburne Horizon 2025 draws upon our understanding of future challenges. With this new strategic plan, we choose to build Swinburne as the prototype of a new and different university - one that is truly of Technology, of Innovation and of Entrepreneurship, and proud of it. We are committed to a differentiated university proposition in education and research, so that:

- Every Swinburne learner gets a work experience
- Every Swinburne graduate gets a job
- Every Swinburne partner gets a tech solution
- Swinburne is the prototype of global best practice

The achievement of our 2025 moon shots depends on our capacity to work collectively, always, as One Swinburne.

**To Apply**
Please submit your CV and cover letter addressing your suitability for this position.

To review the Position Description and to apply, please scroll down to the bottom of the page.

If you are viewing this advert from an external site, please click ‘apply’ and you will be redirected to Swinburne’s Jobs website to access the Position Description at the bottom of the page.

**Applications Close: September 10th at 11pm**

Swinburne offers flexible working options, leave and parenting/carer policies to support work life balance.

**Equity and Diversity**
Swinburne is a large and culturally diverse organisation and we are proud of our commitment to equity, diversity and inclusion through key initiatives. For further information on all our initiatives visit our Equity & Diversity website.

We welcome and encourage applicants from diverse backgrounds to apply.

**Aboriginal and Torres Strait Islander Applicants**

We are a 2023 Circle Back Initiative Employer - we commit to respond to every applicant



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