Digital Growth Marketing Specialist
6 months ago
#WeAreCrowdStrike and our mission is to stop breaches. As a global leader in cybersecurity, our team changed the game. Since our inception, our market leading cloud-native platform has offered unparalleled protection against the most sophisticated cyberattacks. We’re looking for people with limitless passion, a relentless focus on innovation and a fanatical commitment to the customer to join us in shaping the future of cybersecurity. Consistently recognized as a top workplace, CrowdStrike is committed to cultivating an inclusive, remote-first culture that offers people the autonomy and flexibility to balance the needs of work and life while taking their career to the next level. Interested in working for a company that sets the standard and leads with integrity? Join us on a mission that matters - one team, one fight.
About the Role:
Are you passionate about pipeline and generating demand? We need a digital growth marketer that will go beyond customer acquisition; you will fill in opportunity gaps across the funnel in collaboration with the Demand Content Team, SDRs and Corporate Sales Team.
A key role in the APJ Growth Marketing Team, we are looking for a team player who is creative, data-focussed, and hands-on across all areas of the growth marketing function. This individual will report to the APJ Digital Marketing Manager, will be responsible for developing and executing customer acquisition campaigns, and focused on acquiring new customers for the Corporate and SMB Team.
What You'll Do:
- Work with the Corporate Field Marketing Manager to identify digital marketing campaigns that will support pipeline growth in each region- Manage relationships, campaigns, and budgets with the relevant tech vendors based on the needs for Corporate and SMB teams- Responsible for creation of all materials relevant to the success of your campaigns- Liaise with the Marketing Operations Specialist to schedule and report on success of digital efforts- Build and optimise regional campaigns to nurture and convert inbound leads into MQLs- Work with the central team on centralised digital campaigns such as SEM, paid social or display to support Corporate and SMB messaging- Coordinate data, content and messaging in collaboration with the Demand Content and SDR Team for call-out days- Work with Marketing Operations on audience targeting and segmentation, leveraging 6sense and ABM models- Expand and enrich the regional CORP and SMB databases with qualified contacts- Strategise with the Field Marketing Manager and the Digital Marketing Manager to address pipeline gaps in sub-regions and put action plans in place to address these- Build a dedicated strategy for Corporate and SMB accounts and create an action plan to push the free trial to the right audience- Manage budget for Corporate in line with the Digital Marketing Manager
What You'll Need:
- 5-7 years of experience in a marketing role- Bachelor’s degree in marketing or digital marketing- Excellent English communication skills
**Skills**:
- Data Analytics- A/B Testing- Marketing Campaign Management- Project Management- Familiarity with content writing
Bonus Points:
- Fluency in any languages from the Asia-Pacific region- Prior experience with Marketo, 6sense, and Tableau- Proficiency in tools such as Salesforce, Knack, and Drift
HR1
Benefits of Working at CrowdStrike:
- Remote-first culture- Market leader in compensation and equity awards with option to participate in ESPP in eligible countries- Competitive vacation and flexible working arrangements- Physical and mental wellness programs- Paid parental leave, including adoption- A variety of professional development and mentorship opportunities- Access to CrowdStrike University, LinkedIn Learning and Jhanna- Offices with stocked kitchens when you need to fuel innovation and collaboration- Birthday time-off in your local country- Work with people who are passionate in our mission and Great Place to Work certified across the globe
- We are committed to fostering a culture of belonging where everyone feels seen, heard, valued for who they are and empowered to succeed. Our approach to cultivating a diverse, equitable, and inclusive culture is rooted in listening, learning and collective action. By embracing the diversity of our people, we achieve our best work and fuel innovation - generating the best possible outcomes for our customers and the communities they serve.
CrowdStrike is committed to maintaining an environment of Equal Opportunity and Affirmative Action. If you need reasonable accommodation to access the information provided on this website, please contact
, for further assistance.
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