Journey Expert

1 month ago

Melbourne, Australia ANZ Banking Group Full time

About the role

At ANZ our purpose is to shape a world where people and communities thrive. We’re making this happen by improving our customers’ financial wellbeing so they can achieve incredible things - be it buying their home, building a business or saving for things big or small.

As a Marketing Journey Expert, your role is to create sales journeys for in market prospective customers to purchase ANZ products that meet their needs. We work with advertising agencies to attract and engage potential customers to carry out conversion journeys on our site. We work with the rest of the Website team to improve the customer experience via optimisation and personalisation. We engage with marketing / business stakeholders to deliver digital experiences in conjunction with above the line campaigns.

**You will also be responsible for the following**:
Managing digital marketing media activity to attract prospective customers onsite by providing seamless digital experiences.
Developing audience segmentation strategies across website and digital media environments incorporating test and learn approach.
Engaging customers through personalised website experiences to help them navigate through the digital journey.
Pulling relevant digital levers through ongoing optimisation and testing to deliver sales and leads targets.
Collaborating with the Strategic marketing and Go-to Market teams to ensure marketing campaigns have maximum impact on acquisition.

**Role Location**: 833 Collins Street, Docklands VIC 3008

**Role Type**: Permanent, Full Time

What will you bring?

To grow and be successful in the role, you will ideally bring the following:
Experienced in digital marketing preferably with Finance or service industry experience
Deep knowledge of digital channels and platforms which maximises overall digital execution, innovation and delivery of digitally led customer and commercial outcomes
Proficiency in managing digital marketing, website personalisation or targeted marketing, creative development & production
Experience with sourcing and analysing data, drawing insights, performance reporting and campaign optimisation
Strong stakeholder management and influencing skills
Commercially savvy with strong results focus
Strong experience working with or within advertising agencies to develop and manage campaigns that meet business objectives
A growth mindset, resilient nature, and an ability to cope and support others during uncertainty

You’re not expected to have 100% of these skills. At ANZ a growth mindset is at the heart of our culture, so if you have most of these things in your toolbox, we’d love to hear from you.

Why join us?

There’s something special about being part of ANZ. From the moment you join us, you’re part of a team working towards a common goal: improving the financial wellbeing and sustainability of our millions of customers.

But it’s not just our customers who’ll feel your impact. You’ll feel it too. Because at ANZ, you’ll have the resources and community you need to take the next big step in your career, towards even bigger things in the future.

We offer a range of benefits tailored to the countries in which we operate including Health and Wellbeing programs and flexible working arrangements.

Job Posting End Date

08/03/2023, 11.59pm, (Melbourne Australia)

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