Digital Marketing Specialist

2 weeks ago

Ascot, Australia Simple Online Healthcare Full time

**Are you a digital marketing all-rounder with a passion for PPC?**

**Join us at Simple Online Healthcare**

**About Us**: Simple Online Healthcare is at the forefront of digital healthcare solutions. We’re looking for a talented Digital Marketing Specialist to help us expand our reach and enhance our digital presence in the Australian market.

**PPC Specific Tasks**:

- **Campaign Management**: Develop, execute, and manage PPC campaigns across Google Ads, Bing Ads, and social media platforms (Facebook, LinkedIn, Instagram) for the Australian market.
- **Localisation**: Collaborate with the UK team to set up localised campaigns, adapting strategies as needed.
- **Keyword Research**: Conduct thorough keyword research and audience targeting to reach specific demographics and patient groups.
- **Data Analysis**: Analyse PPC campaign data, adjust strategies to maximise ROI and meet KPIs.
- **Budget Monitoring**: Monitor budget allocation and performance to ensure cost-effective ad spending.

**Other Digital Marketing Tasks**:

- **Collaborative Strategy**: Align marketing strategies for Australia with the wider company strategy, collaborating with the UK content and marketing teams.
- **CRO Support**: Assist the CRO specialist with AB testing, monitoring, and implementing results.
- **SEO Efforts**: Conduct keyword research for organic traffic, staying up-to-date with keyword trends, product updates, and regulatory changes.
- **Trend Awareness**: Stay informed about digital marketing trends, algorithm updates, and new technologies.
- **Reporting**: Provide regular reports on multi-channel performance, offering insights and recommendations for future strategy adjustments.

**What We’re Looking For**:

- **Digital Marketing Expertise**: Proven track record of supporting and managing multiple channels in digital marketing.
- **PPC Experience**: Hands-on experience with Google Ads, Bing Ads, and social media advertising platforms.
- **Analytical Skills**: Strong analytical skills with experience in Google Analytics and PPC management tools.
- **Communication Skills**: Excellent communication and collaboration skills.
- **Multitasking Ability**: Capable of managing multiple projects simultaneously under pressure.

**Desirable Skills**:

- **Australian Market Experience**: Experience in marketing to an Australian audience.
- **Compliance Knowledge**: Understanding of compliance and regulations specific to advertising in the healthcare sector.
- **CRO Expertise**: Experience in conversion rate optimisation.
- **Content Management**: Content writing and management experience.

**Salary**:$70,000 - $90,000

**The Simple Online Healthcare Promise**:
Founded in 2015, we started off as a small pharmacy with big dreams. Today, we are trusted by over 1000 patients per day, making sure they receive their medication safely and on time. We're always on the lookout for talent. If you're passionate about helping make lives easier, we'd love to hear from you.

Simple Online Healthcare is proud to be an Equal Opportunity Employer.

**We are a 2023 Circle Back Initiative Employer - we commit to respond to every applicant

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