Marketing Executive
2 months ago
Advertising on behalf of Pro-Invest Hotel Operating Sydney CBD 2 Pty Ltd - Kimpton Margot Hotel
**Job Brief**:
We’re excited to announce a rare opportunity for a talented and driven marketing professional to join our commercial team as Marketing Executive to deliver best-in-class marketing strategies for the Hotels’ restaurants, bars and catering business.
The Marketing Executive will be responsible for the B2C and B2C marketing strategies for our cluster of restaurants, catering and celebrations, managing the day-to-day execution of the strategies across digital channels to successfully achieve revenue goals and establish strong brand awareness and position in market.
A passionate, hands-on professional, you will boast experience in digital and traditional marketing, brand partnerships and collaborations, online and social media content creation and possess strong communication skills.
**Responsibilities**:
- Implement the marketing strategy for all Restaurant and Bars at Kimpton Margot Sydney in line with the Marketing Manager to deliver the overarching marketing plan and drive significant revenue and profit growth.
- In partnership with the Director of Restaurants & Bars, identify key need periods and design promotions, events and/or experiences for each outlet to fill identified gaps.
- Create best in market and engaging content (image, video, written & artwork) that showcases the outlets, Chef’s and cuisine.
- Integrating content into the over-arching social media plan managed by the Marketing Manager.
- Pioneer a strong digital footprint for each outlet, positioning on the right platform, with the right story for the right customer.
- Support the Digital Marketing Manager’s SEO/SEM strategies with rich insight, assets and clear timely briefs.
- Facilitate the Restaurant and Bars EDM strategy, building a powerful, growing community of diners who become authentic loyal diners, through compelling content, offers and experiences.
- Champion and foster strong partnerships with leading Food and Beverage brands, influencers and bloggers, to create innovative experiences and stories for each outlet.
- As part of the marketing plan, manage the execution of outlet advertising campaigns across traditional, digital and social channels.
- Design and execute events and activations that promote the restaurant or catering experiences to key audiences, with a focus on the Rooftop terrace.
- Work with the Director of Sales and Marketing, Director of Restaurants and Bars and Marketing Manager to devise and implement a strategic food and beverage marketing plan for each F&B outlet.
- Work closely with third party agencies as required, including the completion of effective briefs for creative agencies, at all times ensuring brand messages are respected.
- Implement best practice tagging, tracking and analytics protocols across all digital and social channels. Report and analyse performance and ensure programs and campaigns generate maximum revenue and profit
**Skills Required**:
- Actively report workplace hazards, injuries and accidents arising from workplace activities, providing recommendations for corrective actions to prevent or minimise the chance of recurrence. Be familiar with property safety, first aid and fire and emergency procedures.
- Bachelor’s or Master’s degree in Marketing or Communication.
- Two years’ experience in Marketing, Communications Management, Content Marketing or Digital.
- Exceptional communication skills; ability to interact with customers, employees, media, influencers and third parties that reflects highly on each Hotel, the brand and the company.
- Impeccable eye for detail, being able to proof content that meets editorial standards.
- A strong understanding of digital and social media and understand the content requirements for these channels.
Salary Range: AUD 60,000 to 75,000 (excluding superannuation)
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