Marketing Manager

2 weeks ago


Brisbane, Australia Optimum Consulting Group Full time

Our client has a 50-year legacy of quality and innovation that spans nationally, in earth moving equipment sectors such as agriculture, turf & construction.

When you join our client's organisation, you are signing up for a role with a great team of innovators, and doers. They roll up their sleeves and do the work, they just make it happen

Due to continuing growth, our client is seeking a seasoned professional to-:
Lead, coordinate and execute new parts product marketing programs in conjunction with the Original Equipment Manufacturer including, sales material, competitive comparisons, pricing support programs, and sales support.

Create detailed SWOT analysis and price comparison studies and recommend actions to improve position in the marketplace

In conjunction with the segment leaders, develop Parts Market analysis reports and product solution plans. Describing in detail the sales results, goals that were achieved, profitability, market trends & competitor analysis.

Provide high value technical sales support to the regional sales, major accounts and branch networks through day-to-day marketing activities, competitive comparisons, prepare recommendations and presentations to achieve sales and profit objectives.

Develop and maintain highly effective marketing tools that will be utilized for in-house training, and customer presentations. To include brochures, specification sheets, product bulletins, marketing programs, communication action plans and strategies, video's, trade shows, conventions, and Demo Days.

Conduct machine and customer surveys to determine customer needs, trends, opportunities, and competitive information. Develop appropriate action plans based on survey results.

So, you're interested, what can you bring to the table?
- Ability to deal with sensitive issues, mentor, and coach, and/or persuade others on new methods of Parts & Service Marketing, new technology mediums, and distribution methods.
- Strong communication, presentation, and influencing skills.
- Proficiency in data analysis and marketing campaigns.
- Accomplished in the use of business tools for communicating ideas.
- Experience in Civil / Equipment Industry groups (Customer, Dealer, Broad business background, specific long-term product, or industry knowledge)
- Ability to build strong relationships with various stakeholders at all levels.
- Change Management experience leading complex marketing & sales projects.



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