Digital Optimisation Manager

4 weeks ago

Sydney, Australia Westpac Group Full time

Get set for your next great career move _
- Consumer & Business Banking
- Sydney CBD office, with flexibility of a hybrid work arrangement
- Be a part of Westpac’s supportive and inclusive team culture

**How will I help?**

You will deliver best in class experiences that result in great customer and business outcomes in line with the _Sales and Service Village _mission. You will be passionate about insights, continuous improvement and delivering best in class experiences.

You will be responsible for optimising end-to-end user experiences across all channels or touchpoints, regardless of the brand or service offering, ensuring all channels are effective and orchestrated to create the best outcome.

You will also be responsible for:

- Defining and driving optimisation programs that deliver measurable customer and business outcomes
- Identifying areas of opportunities to improve conversion rates and drive incremental quality traffic
- Defining and prioritising initiatives balancing desirability, viability, and feasibility
- Contributing to 90-day plans to integrate initiatives into backlog grooming and sprint planning ceremonies
- Measuring, tracking, and generating user insights to inform customer experiences and maximise conversion output
- Shaping personalised experiences across every digital channel through to non-digital channels
- Developing plans to enrich onsite to offsite connected journeys leveraging audience and targeting platforms
- Defining and delivering testing and targeting activities as part of a continuous improvement program of work
- Owning delivery across optimisation, go to market, product launches as well as adoption of new capability
- Contributing to the development of our group-wide standards, methodologies, capability, and toolset
- Formulating connected 1:1 customer experience through online banking, direct and digital marketing, and retail
- Ensuring all data collection principles are aligned and consumer records are kept up to date to best serve the customers’ needs

**What’s in it for you?**

We’re going through significant change, and this is an opportunity to work closely with our business through the next phase of transformation. You’ll play a significant part of the future of a business that has been around for over 200 years. So, we’ll back you in the development of your career, and flexible working. You’ll also keep learning to grow, backed by a fantastic team of people within a can-do, supportive structure.

**What do I need?**
- Customer centricity demonstrated through understanding and implementation of customer centric design
- CRM data interpretation with Excel skills
- Salesforce Marketing Cloud, Adobe Analytics, Target and Audience Manager or similar platforms
- Strong analytical skills including ability to identify trends and performance expectations based on operational considerations.
- Demonstrated ability to align objectives and initiatives with the organisational vision and values
- Proven track record of developing and presenting value propositions
- High level of commercial acumen and experience
- Strong proficiency in business case modelling and financial benefit modelling
- Demonstrated ability in driving a culture of fact based and data driven decision making
- Results Orientation -focuses attention on key objectives, seeking effective outcomes
- Evidence of engaging and influencing stakeholders
- Demonstrated ability to collaborate, to contribute and create effective teamwork across traditional organisational boundaries
- Ability to navigate ambiguity and show flexibility in a dynamic environment with a high/ fast rate of change
- Outstanding oral and written communication skills, ability to prepare and deliver presentations to senior audiences

**What is it like to work there?**

We aim to provide one big, supportive team to help us reach our vision to become one of the world’s great service companies. As an equal opportunity employer, we’re proud to have created a culture and work environment that values diversity and flexibility - and champions inclusion.

**How do I Apply?

  • Experience Optimisation Manager

    2 months ago

    Sydney, Australia Resolution Digital Full time

    Want to join one of Australia's largest and most forward-thinking Digital Media agencies? We are Resolution. We're a part of a global marketing company OMG (Omnicom Media Group), and we're looking for a Experience Optimisation Manager to join our team. We're a growing, full-service digital agency, who creates innovative, data-led infrastructure and digital...

  • Experience Optimisation Manager

    5 days ago

    Sydney, New South Wales, Australia Resolution Digital Full time

    Want to join one of Australia's largest and most forward-thinking Digital Media agencies?We are Resolution. We're a part of a global marketing company OMG (Omnicom Media Group), and we're looking for a Experience Optimisation Manager to join our team. We're a growing, full-service digital agency, who creates innovative, data-led infrastructure and digital...

  • Search Engine Optimisation

    2 weeks ago

    Sydney, Australia Yoghurt Digital Full time

    **Overview**: Thanks to several exciting client wins and our existing portfolio of clients, we're looking to add another member to our family to help with the delivery and improvement of our Search Engine Optimisation (SEO) Service at Yoghurt Digital. **The Company**: Yoghurt Digital is a leading digital marketing agency based in Sydney, focused on data...

  • Digital Journey Optimisation Manager- Digital

    2 weeks ago

    Sydney, Australia Commonwealth Bank Full time

    You are a digital optimisation expert with a passion for great digital experience and personalisation at scale - Our team is committed to providing new digital experience for our customers both in the mobile app and online banking - Through collaboration we can deliver the best customer experience across our digital platforms - Please note that we have 2...

  • Digital Manager

    2 months ago

    Sydney, Australia S2M Digital Full time

    **Job Type**: - Full Time**Location**: - Sydney NSW**Classification**: - Marketing / PR / Events**Sub Classification**: - E-Marketing**Reference #**: - 3208860g**Contact Name**: - Natalia- **Salary**: - $90,000.00 - $110,000.00 Year**Overview** This client is a media agency with a twist. Their no ego, 0 BS approach sets them apart from others in the...

  • Digital Journey Optimisation Manager- Digital

    6 days ago

    Sydney, New South Wales, Australia Commonwealth Bank Full time

    You are a digital optimisation expert with a passion for great digital experience and personalisation at scale Our team is committed to providing new digital experience for our customers both in the mobile app and online banking Through collaboration we can deliver the best customer experience across our digital platforms Please note that we have 2 exciting...

  • Search Engine Optimisation

    6 days ago

    Sydney, New South Wales, Australia Yoghurt Digital Full time

    Overview:Thanks to several exciting client wins and our existing portfolio of clients, we're looking to add another member to our family to help with the delivery and improvement of our Search Engine Optimisation (SEO) offering - we'd love for it to be youThe Company:Yoghurt Digital is a leading digital marketing agency based in Sydney. We're a bunch of...

  • Digital Optimisation

    5 days ago

    Sydney, New South Wales, Australia Exodigital Full time

    Your roleAre you a skilled Digital Optimisation & Personalisation Specialist?Help us boost user engagement through using Marketing technology in simple, smart ways This role is tailoring Tabcorp's content for App users using Adobe Target, API's, front end coding to enhance user experience and increase engagement and spend.What you'll doOptimise user...

  • Digital Optimisation

    4 weeks ago

    Sydney, Australia Westpac Group Full time

    Get set for your next great career move! _ - Consumer Finance - Sydney CBD office, with flexibility of a hybrid work arrangement - Be a part of Westpac’s supportive and inclusive team culture **How will I help?** You will be responsible for analysing and delivering insights on the customer journey and optimising sales pathways across digital properties...

  • Digital Journey Optimisation Manager

    2 months ago

    Sydney, Australia Commonwealth Bank of Australia Full time

    Our Chapter is committed to providing the best digital experience for our customers by creating connection with customers through relevant and contextual messaging across a range of digital assets. - You are a digital optimisation specialist with a passion for usability and conversion drivers. **Do work that matters** As a Digital Journey Optimisation...

  • Digital Journey Optimisation Manager

    3 weeks ago

    Sydney, Australia Commonwealth Bank of Australia Full time

    Our Chapter is committed to providing the best digital experience for our customers by creating connection with customers through relevant and contextual messaging across a range of digital assets. - You are a digital optimisation specialist with a passion for usability and conversion drivers. **Do work that matters** As a Digital Journey Optimisation...

  • Digital Optimisation

    5 days ago

    Sydney, New South Wales, Australia Westpac Group Full time

    Get set for your next great career move _ Consumer & Business Banking Personalisation & C&TB Sydney CBD office, with flexibility of a hybrid work arrangement Be a part of Westpac's supportive and inclusive team cultureHow will I help?You will be responsible for maintaining day-to-day all digital product management and digital optimisation activities across...

  • Digital Journey Optimisation Manager

    5 days ago

    Sydney, New South Wales, Australia Commonwealth Bank of Australia Full time

    Our Chapter is committed to providing the best digital experience for our customers by creating connection with customers through relevant and contextual messaging across a range of digital assets. You are a digital optimisation specialist with a passion for usability and conversion drivers.Do work that mattersAs a Digital Journey Optimisation Manager you...

  • Digital Campaign Manager

    3 weeks ago

    Sydney, Australia S2M Digital Full time

    **Job Type**: - Full Time**Location**: - Sydney NSW**Classification**: - Marketing / PR / Events**Sub Classification**: - Marketing Manager**Reference #**: - 3652028**Contact Name**: - Brett Dickinson- **Salary**: - $110,000.00 - $135,000.00 Year upto $135k packageWe are looking for an experienced **Digital Campaign Specialist** to join this amazing...

  • Digital Optimisation

    5 days ago

    Sydney, New South Wales, Australia Westpac Group Full time

    Get set for your next great career move _ Consumer Finance Sydney CBD office, with flexibility of a hybrid work arrangement Be a part of Westpac's supportive and inclusive team cultureHow will I help?You will be responsible for analysing and delivering insights on the customer journey and optimising sales pathways across digital properties for the Consumer...

  • Digital Manager

    4 days ago

    Sydney, Australia S2M Digital Full time

    **Job Type**: - Full Time**Location**: - Sydney NSW**Classification**: - Marketing / PR / Events**Sub Classification**: - Marketing Manager**Reference #**: - 3659419**Contact Name**: - Annabelle Gonzalez- **Salary**: - $100,000.00 - $120,000.00 YearWe're on the hunt for an astute and forward-thinking** Digital Manager t** o be the driving force behind...

  • Digital Campaign Manager

    2 months ago

    Sydney, Australia S2M Digital Full time

    **Job Type**: - Full Time**Location**: - Sydney NSW**Classification**: - Marketing / PR / Events**Sub Classification**: - E-Marketing**Reference #**: - 3208860d**Contact Name**: - Natalia- **Salary**: - $90,000.00 - $110,000.00 Year**Overview** This client is a media agency with a twist. Their no ego, 0 BS approach sets them apart from others in the...

  • Digital Optimisation

    2 weeks ago

    Sydney, Australia Insurance Australia Group Full time

    Have meaningful impact as a **Digital Optimisation & Analytics Manger** Join the largest insurance group in Australia and New Zealand. We’re here for you. Are you ready? **YOUR ROLE** This is an exciting time to want to join and become part of IAG’s Direct Insurance Division (DIA), we’re transforming our Customer Experience team to assist with their...

  • Digital Optimisation

    2 weeks ago

    Sydney, Australia IAG New Zealand Full time

    Have meaningful impact as a **Digital Optimisation & Analytics Manger** Join the largest insurance group in Australia and New Zealand. We’re here for you. Are you ready? **YOUR ROLE** This is an exciting time to want to join and become part of IAG’s Direct Insurance Division (DIA), we’re transforming our Customer Experience team to assist with their...

  • Search Engine Optimisation

    4 weeks ago

    Sydney, Australia Yoghurt Digital Full time

    **Overview**: Thanks to several exciting client wins and our existing portfolio of clients, we're looking to add another member to our family to help with the delivery and improvement of our Search Engine Optimisation (SEO) offering - we'd love for it to be you! **The Company**: Yoghurt Digital is a leading digital marketing agency based in Sydney. We’re...