Digital Optimisation

1 week ago

Sydney, New South Wales, Australia Exodigital Full time
Your role


Are you a skilled Digital Optimisation & Personalisation Specialist?Help us boost user engagement through using Marketing technology in simple, smart ways This role is tailoring Tabcorp's content for App users using Adobe Target, API's, front end coding to enhance user experience and increase engagement and spend.

What you'll do

Optimise user experience utilising Adobe stack
Use Adobe Target to build/adjust code for web experiences
Oversee the creation, curation, and publication of high-quality digital content for Tabcorp's web and app platforms
Manage end-to-end content lifecycle for timely publication and relevance, ensuring consistency in messaging and branding.
Lead development and execution of personalised content strategies to enhance user experience and drive audience engagement, using data-driven insights.
Monitor & analyse content engagement, experimentation, and personalisation effectiveness, providing reporting and insights to the business for continuous optimisation.

What you'll bring

Solid background in optimisation& insights~ building Martech code for web
Proven track record in successful data driven personalisation strategies.
A/B & multivariate testing

Experienced in Adobe Suite, including:
Adobe Target, Analytics & AEM to optimise customer experience, delivering real-time, relevant content.
Strong tech skills in front end frameworks, ideally Flutter& working with APIs & consuming JSON Payloads into the front-end stack

What you'll get

The flexibility of hybrid working with team anchor days.

Diverse leave options:
cultural, volunteer, flexi, and 18-weeks parental leave.
Access to our health and wellbeing app and Employee Assistance Program.
Monthly employee social activities, competitions, awards and free tickets to events.
Access to digital learning modules for continuous upskilling.
Ongoing commitment to D&I through leading policies & initiatives.

About Us
Tabcorp is Australia's leading gambling entertainment company.
Our 3000+ team is as diverse as Australia itself.
Our people drive the iconic, homegrown, world-class brands TAB, Sky Racing and MAX.
As an ASX-listed company, we're proud to shape our industry for the better.
To find out more about us and what we offer, visit our website.

We're committed to creating an inclusive workplace where everyone feels valued for their contribution and has a sense of belongingand is treated with respect.


As a Tabcorp employee, you will:
foster a respectful and inclusive working environment within your team;

support and contribute to initiatives aimed at managing the risk of gender inequality, sexual harassment, and other inappropriate behaviour in our workplaces.

We welcome applications from candidates with visible and non-visible disability, or with any workplace accessibility requirements.
Please reach out you require any accommodations or adjustments to ensure your full participation in our recruitment process.
Tabcorp is a 'Circle Back Initiative' employer – we commit to respond to every applicant.

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