Marketing Automation Manager, Apac
2 months ago
We’re looking for a **Marketing Automation Manager, APAC** to join Procore’s global Marketing Automation team. In this role, you’ll help us fuel our inbound funnel by delivering best-in-class marketing campaigns and building automated programs to nurture prospects and retain customers. You’ll own, maintain, and scale our marketing automation platforms, including audience segmentation, data cleansing, privacy and compliance, and system optimization. In this role, you’ll be responsible for supporting and scaling marketing campaigns in our ANZ region, working cross-functionally to execute, operationalize, and measure their impact. Your primary goal will be to enhance our campaign effectiveness and streamline automation processes, ultimately driving business growth across the region.
As a **Marketing Automation Manager, APAC**, you’ll partner closely with regional stakeholders in Campaign Management, Field Marketing, Marketing Operations, and Sales Operations to maximise our campaign effectiveness and deliver high-quality leads to our sales partners. You’ll use your analytical skills to define operational processes and implement technical solutions in Marketo and Demandbase to support the pipeline goals of the marketing department.
This position reports to our Senior Manager, Marketing Automation and is based in our Sydney office. We’re looking for someone to join us immediately.
**What you’ll do**:
- Manage our marketing database, ensuring data hygiene, compliance measures, accurate tagging, and troubleshooting any data issues between Marketo, Demandbase, Salesforce, and other MarTech systems.
- Collaborate with the ANZ Campaigns team on the ideation, implementation, and measurement of omnichannel nurture strategies to maximize activation, engagement and retention across the entire prospect-to-customer journey.
- Identify opportunities to tailor global processes for regional needs, implementing solutions to accommodate our unique APAC market requirements.
**What we’re looking for**:
- Bachelor's Degree in Marketing or Business, or comparable work experience.
- Expert-level experience in Marketo, including familiarity with system administration and managing system integrations. Marketo Certified Expert certification preferred.
- Experience managing an ABM orchestration platform, such as Demandbase or 6Sense.
- A critical thinker who is highly organized and detail-oriented.
- Strong communication and collaboration skills, with the ability to work effectively across different teams and levels of the organization.
**Additional Information**
**Perks & Benefits**
At Procore, we invest in our employees and provide a full range of benefits and perks to help you grow and thrive. From generous paid time off and healthcare coverage to career enrichment and development programs, learn more details about what we offer and how we empower you to be your best.
**About Us**
Procore Technologies is building the software that builds the world. We provide cloud-based construction management software that helps clients more efficiently build skyscrapers, hospitals, retail centers, airports, housing complexes, and more. At Procore, we have worked hard to create and maintain a culture where you can own your work and are encouraged and given resources to try new ideas. Check us out on Glassdoor to see what others are saying about working at Procore.
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